The New Color Factory Will Take You On a Rainbow-Inspired Ride

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The Color Factory is a 12,000 sq. ft. pop up that lets people view color as an experience. Its much-anticipated opening is this week and we were able to get a sneak peek of the vibrant space before it opens to the public. As the brainchild of Jordan Ferney of Oh Happy Day!, the new museum is not only full of that ROYGBIV, but it houses experiential art installations that force you to think beyond just the hue. It's a place where you can color in life size, get lost in a cube of ribbons, and swim in a giant pit of yellow balls. It runs until August 31 and is open every day except Wednesday, from 10 a.m. to 10 p.m. Tickets are $32 and are available at colorfactory.co.

Are you heading to the Color Factory? Tweet us your favorite rooms!

Photography: Brittany Griffin

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