Despite the fact that Ivanka Trump stepped down from her fashion brand back in early January to comply with ethics laws, her fashion lines have undoubtedly taken a major hit as of late, with reports running rampant that stores such as Nordstrom, Neiman Marcus, TJ Maxx, and Marshall’s had all axed them from their shelves.

HOLLIS, NH - NOVEMBER 3: Ivanka Trump, daughter of U.S. Republican presidential nominee Donald Trump, smiles after speaking during a campaign event in support of her father in Hollis, NH on Nov. 3, 2016. (Photo by Keith Bedford/The Boston Globe via Getty Images)

While Ivanka’s team sought to clear the air, saying that Nordstrom actually HAD purchased apparel from her spring line for its online space, other reports are claiming that nearly half of her products available for purchase online have been discontinued.

But not ALL Ivanka products are seeing heavy sales declines: In fact, one item’s sales in particular are soaring through the roof. Apparently, Ivanka’s Eau de Parfum spray, Ivanka Trump ($39-47), is practically flying off the shelves at Amazon, where it’s in the top spot for best selling women’s fragrances. What’s more, her rollerball spray (now out of stock) sits at #2, with resold versions of the fragrance coming in at spots five, 10, and 12.

invanka perfume

So what gives? As Refinery 29 points out, a quick glance at the reviews shows that women (and men) are turning out in droves to show their support of the former entrepreneur, saying things like, “Amazon better stock up! Millions of American women LOVE Ivanka Trump…,” “Bought this perfume when all the anti-Ivanka stuff started,” and “Just purchased this perfume to show my support for Ivanka Trump. Several of the reviews were obviously written by nasty hateful people.”

And others? Well, they just really love the perfume. As one reviewer said, though they “hate” the brand, they really do just love the perfume.

Huh! Looks like this is one retail war that’s not over yet…

Are you disheartened to see the brand getting support or happy people are answering the backlash? Share with us @BritandCo.

(h/t Refinery 29, photos via Keith Bedford/The Boston Globe/Getty)