Last November when the Trump goods boycott hashtag #GrabYourWallet began trending, Nordstrom defended selling businesswoman Ivanka Trump鈥檚 merchandise amidst her father Donald Trump鈥檚 controversial presidential campaign. 鈥淲e hope that offering a vendor鈥檚 products isn鈥檛 misunderstood as us taking a political position,鈥 the company wrote on Twitter on November 2. 鈥淲e鈥檙e not.鈥

Ivanka Trump Presents Spring 2012 Collection Of Apparel, Handbags, and Footwear At The Bay, Queen Street

Now, it seems Nordstrom has changed its tune. Nordstrom announced yesterday it has decided to end its relationship with the former reality TV personality鈥檚 brand, and all products have been pulled from the retailer鈥檚 site. They cited sales performance as a key factor in their decision, but a spokesperson for the Ivanka Trump brand insisted that Nordstrom had already invested in merchandise for the coming season. 鈥淲e鈥檝e said all along we make buying decisions based on performance,鈥 Nordstrom said in a statement. 鈥淚n this case, based on the brand鈥檚 performance, we鈥檝e decided not to buy it for this season,鈥 referring to the spring.

Women's March On Washington

Another company who has quietly ended their relationship with Ivanka is Neiman Marcus, which pulled all Ivanka Trump jewelry from their e-commerce site. It looks like Ivanka鈥檚 brand is also being removed from stores. According to Racked, 鈥淎 sales associate at the Garden State Plaza location confirms the jewelry has been pulled from its store, though it is as yet unconfirmed that the jewelry is missing from all stores.鈥

The department stores鈥 change of mind may be a result of the recent #GrabYourWallet campaign, which encourages consumers to stop supporting companies associated with President Trump. Nordstrom and Neiman Marcus were both at the top of the #GrabYourWallet list for selling The Ivanka Trump Collection shoes, clothing and handbags.

The attention is quite different now than during last year鈥檚 campaign. The Ivanka Trump Collection dress Ivanka wore to the Republican National Convention quickly sold out, and the brand鈥檚 2016 sales were growing steadily, due to her public profile. In such a heightened political climate, it鈥檚 hard to tell what鈥檚 in store for the apparel and accessories brand, or the woman behind it.

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(Photos via Ilya S. Savenok, Mike Coppola, George Pimental, Tasos Katopodis/Getty)