This Model Wants to Change the Fashion Industry’s Size Obsession

Charli Howard was the British model who made headlines when she was fired from her agency for being too heavy at only a size two. Rather than letting the unreasonable standards of her industry get to her, she teamed up with body-positive blogger Clémentine Desseaux and started the All Woman Project. Now in the second run of their campaign, they’re teaming up with body-positive intimate brand Aerie for a bigger project than ever.

View this post on Instagram

Charli wears a @corvuscrux jacket, @aerie bralette, @reformation dress & @wwake earrings 💥 Video | @lililand Styling | @calvy.click Beauty | @alyssalorrainehairmua Production | @lesmijotes Special thanks | @Aerie #AerieREAL #iamallwoman

A post shared by All Womxn Project (@allwomxnproject) on Feb 5, 2017 at 12:19pm PST

All Woman Project is a non-profit foundation “aiming to better the life of girls and women worldwide by displaying a true, beautiful, positive and un-retouched image of women in photo and video campaigns throughout the year.” In honor of this New York Fashion Week, the All Woman Project in conjunction with Aerie is expanding the campaign by recruiting and shooting more diverse women — women of every color, creed, age and interest.

View this post on Instagram

Holly Rilinger (@hollyrilinger) is a 42 year-old fitness and health professional who created and developed the LIFTED fitness programme. "I literally help people be happier and healthier everyday. What’s better than that?" 💪🏼 Holly wears a @zadigetvoltaire suit & @aerie bra 💥 Photo | @heatherhazzan Styling | @calvy.click Beauty | @alyssalorrainehairmua Production | @lesmijotes Special thanks | @Aerie #AerieREAL #iamallwoman

A post shared by All Womxn Project (@allwomxnproject) on Feb 4, 2017 at 9:17am PST

The campaign has become popular on Instagram via the hashtag #IAmAllWoman, and was launched during New York Fashion Week in September 2016. It only makes sense that their second campaign runs parallel with NYFW F/W 2017.

View this post on Instagram

Paloma (@palomija) is a 24 year old plus-size model. "I love representing the under represented; giving a voice to her." ✊🏽 Paloma wears @aerie bralettes, @corvuscrux skirt, @ladygreyjewelry rings & @leighmillerjewelry earrings 💖 Concept | @charlihoward & @bonjourclem Photo | @heatherhazzan Video | @lililand Styling | @calvy.click Beauty | @alyssalorrainehairmua Production | @lesmijotes Special thanks | @Aerie #AerieREAL #iamallwoman

A post shared by All Womxn Project (@allwomxnproject) on Feb 3, 2017 at 9:45am PST

It features unretouched images of models of all shapes, sizes and ethnicities. The duo wanted to make a statement to the fashion industry that there shouldn’t be a “right” size in modeling.

View this post on Instagram

Khoudia (@melaniin.goddess) is a 19 year-old model and influencer. "The part of my body I've come to love is my skin color, because I was teased for being dark skinned." Khoudia wears an @aerie lace bra, @cloudhunterco dress, @ladygreyjewelry choker and @perrinparis gloves 💅🏿 Photo | @heatherhazzan Video | @lililand Styling | @calvy.click Beauty | @alyssalorrainehairmua Production | @lesmijotes Special thanks | @Aerie #AerieREAL #iamallwoman

A post shared by All Womxn Project (@allwomxnproject) on Feb 4, 2017 at 7:00am PST

Nope. None of these photos have been photoshopped. In fact, they don’t need it. They are STUNNING as is.

Are you feeling this campaign? Tweet us @BritandCo!

(h/t Allure; photo via Heather Hazzan)