Charli Howard was the British model who made headlines when she was fired from her agency for being too heavy at only a size two. Rather than letting the unreasonable standards of her industry get to her, she teamed up with body-positive blogger Clémentine Desseaux and started the All Woman Project. Now in the second run of their campaign, they’re teaming up with body-positive intimate brand Aerie for a bigger project than ever.

All Woman Project is a non-profit foundation “aiming to better the life of girls and women worldwide by displaying a true, beautiful, positive and un-retouched image of women in photo and video campaigns throughout the year.” In honor of this New York Fashion Week, the All Woman Project in conjunction with Aerie is expanding the campaign by recruiting and shooting more diverse women — women of every color, creed, age and interest.

The campaign has become popular on Instagram via the hashtag #IAmAllWoman, and was launched during New York Fashion Week in September 2016. It only makes sense that their second campaign runs parallel with NYFW F/W 2017.

It features unretouched images of models of all shapes, sizes and ethnicities. The duo wanted to make a statement to the fashion industry that there shouldn’t be a “right” size in modeling.

Nope. None of these photos have been photoshopped. In fact, they don’t need it. They are STUNNING as is.

Are you feeling this campaign? Tweet us @BritandCo!

(h/t Allure; photo via Heather Hazzan)