Tory Burch Brings Style to Activity Tracking With New FitBit Collection
When Tory Burch first announced her partnership with FitBit with an interest-piquing sketch leaked during NYFW, the fashionable wearable game was different. The equipment was different, the fans were barely filling up the stands, the uniforms were hand-me-downs. It was pretty… well, not-so-pretty. And her promise of transforming the activity tracker was shining bright like a diamond in a world of not-so-fashionable tech-cessories.
Just a few months later and we have (at least orders in for) Ringly’s gorgeous rings, a rainbow collection of Jawbones, Beacon & Lively’s buzzy bracelet, DVF Google Glass and Misfit’s mom-approved necklace. Today, Tory Burch revealed a first true look at (+ a chance to pre-order) her FitBit collaboration and while it might not be a game changer, it’s likely to be a welcome addition to your self-charging jewelry box.
Let’s take a look, starting with the standout piece — this shiny brass and black pendant necklace that hides your FitBit Flex in a little cage. The charm looks like something Tory would make and you would wear even if it wasn’t tracking how many steps you strutted that day.
This silicone printed bracelet will come in blue and pink ($38 each) and is maybe the most wearable-like looker of the bunch. But even this preppy, sporty band is an update to the same ol’ same ol’ and a welcome way to wear your activity tracker daily with some of your own fashion sense sprinkled in. Oo, and it’s giving us inspiration for some more tech DIYs, we might add…
We love the metal hinged bracelet version ($195), clearly a top contender in the wearable bracelet category.
The only style available to pre-order right now is the Tory Burch for FitBit Fret Pendant Necklace ($175), with an expected ship date of 8/31. Hopefully the rest of the collection will be ready for holiday shopping — both for your wish list needs and for FitBit to make the ripple it needs to enter the wearable jewelry world.
Where Ringly is a must-buy for you and your boho chic, Brooklyn-dwelling BFF and Cuff is a line we would buy our mom and then borrow when we visit, we love how Tory Burch’s wearables are true to her aesthetic, designed with her devotees in mind. They might not inspire you to get one + your own FitBit, but if that signature T is already decorating your favorite purse and shoes, you just might find yourself rocking your first wearable.
What do you think of Tory Burch for FitBit? Do you have a FitBit? Would this get you to get your own?