Dove has been a champion of women for the last few years, focusing their advertising on things like building young girls鈥 self esteem and letting moms know that they鈥檙e perfectly imperfect (and that鈥檚 okay!). But their recent campaign for 鈥淩eal Beauty鈥 has been a major flub. As part of the campaign, they released six limited edition 鈥渂ody type鈥 bottles that were apparently designed to showcase different types of bodies, but the response they鈥檝e received has been the opposite of what they expected.

While the brand clearly expected women to appreciate seeing their bodies represented in a body wash bottle, it turns out that most women don鈥檛 want to be limited to their body type. And they鈥檙e letting Dove know by trolling the brand for their misstep.

Many are pointing out that the bottles shapes look less like 鈥渞egular women鈥 and more like cartoon versions of people.

Some are pointing out that maybe their body doesn鈥檛 fit one of Dove鈥檚 six body types.

And others are realizing that Dove鈥檚 approach to feminism might be missing the mark.

While the company has yet to respond, what鈥檚 clear is that even if a brand鈥檚 message is usually on point, not every marketing tactic will stick. The body shape bottles are only available in the UK, but by the looks of the response Dove has received, it鈥檚 doubtful that they will come stateside any time soon, if ever.

What do you think of Dove鈥檚 body shape bottles? Tell us @BritandCo!

(h/t Refinery29; photo via Dove)