You know when you just suddenly have the urge to wear lingerie? Not really? Well, UberRUSH seems to think this is a common need, especially around Valentine’s Day. Starting February 12 through Valentine’s Day, UberRUSH will deliver lingerie to your door if you happen to live in Manhattan. Because when you think of Uber you definitely think of sexy lingerie?

gina bra

But what is cool is that for this promotion UberRUSH has partnered with lingerie company Naja, of which Jane the Virgin star Gina Rodriguez is the co-founder. CEO Catalina Girald started Naja with the intent of helping single mothers and the environment. The online-only shop controls its supply chain from start to finish, which allows for a manufacturing lead time that’s 80 percent faster which is great for customers and also cuts down on cost, which benefits the employees.

The company will deliver Naja’s Ada Bra in Rose for $85, the Emma Brief in Rose for $20, the Gina Bralette (named for Rodriguez and pictured above) in Monarchy for $65, and the Martina Lo-Rise in Black for $65.

As far as gifts go, this could be a good last minute one (if your partner actually wants lingerie) and having it delivered in a car service gives it a bit of James Bond feel. And in the grand scheme of things, it isn’t that expensive. According to the National Retail Federation, of the 55 percent of Americans that do celebrate Valentine’s Day they will be spending an average of $146.84, up from last year’s average of $142.31. In total, Valentine’s Day spending is expected to hit $19.7 billion this year. That is a lot of lingerie!

Will you be rocking new lingerie on V-Day? Tell us about it @britandco!

(Photo via Naja)