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Grab Your Wallets: Ulta Is Changing Its Rewards Program

Grab Your Wallets: Ulta Is Changing Its Rewards Program

When you’re a makeup addict, there are few things better than a good rewards program, and few things more nerve-wracking than when companies change their rewards policies (looking at you, Sephora). Well, Ulta has decided to change its popular Ultamate Rewards program, but don’t fret! It’s actually a really good thing.


According to Popular Twitter makeup news account @TrendMooD, the program is getting a new tier to go with its member and Platinum levels. Currently, the highest Platinum tier, which you achieve after spending $450 in a calendar year, affords its members 1.25 points per dollar spent, a free birthday gift, two points per dollar during your birthday month, a $10 birthday coupon, and points that never expire.

The new Diamond upgrade includes all that PLUS free shipping on orders over $25 and an annual $25 beauty services reward card. Provided, of course, that you spend at least — hold onto your hats — $1,200 in a year.

For a true beauty junkie, the new tier will definitely be worth it, as it’s quite easy to spend that much on makeup if you’re not careful or only buy top shelf goods. For those looking to spend a little less, Ulta’s current options will stay in place, so you’ve got nothing to fear. Happy shopping!

Will you use Ulta’s new Diamond tier? What’s your current favorite beauty product? Tell us @BritandCo!

(Photos via Diana Haronis/Getty)

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