Nordstrom’s Got a Pretty Valid Reason for Ditching Ivanka Trump’s Brand
Categories: Style News

Nordstrom’s Got a Pretty Valid Reason for Ditching Ivanka Trump’s Brand

In a world of alternative facts, it’s reassuring when someone comes out with hard numbers. When Nordstrom (along with several other retailers) announced that it was dropping Ivanka Trump’s line, the president famously tweeted out that the department store’s treatment of his daughter was “unfair.” Although Trump supporters (including actor Scott Baio) have called for a boycott of Nordstrom in retaliation, it turns out that a decline in sales is exactly what prompted Nordstrom’s removal of the line in the first place.

The department store revealed via Twitter that they would stop selling the line because of poor performance (although they refused to release specific numbers). According to a new report from the Wall Street Journal, sales of Ivanka Trump’s line at Nordstrom fell 32 percent over 2016 — and in the weeks leading up to election day, sales were 70 percent lower than they were at the same time the year before. Whether this is because of some voters’ aversion to purchasing anything that bears the Trump name or the #GrabYourWallet boycott movement is uncertain. Nordstrom said via Twitter that the Ivanka line will continue to appear in stores until stock is sold through.

Meanwhile, in the two days following Donald Trump’s tweet about his daughter and Nordstrom’s relationship, Nordstrom’s stock jumped seven percent.

What do you think of the whole Nordstrom/Ivanka situation? Let us know @BritandCo!

(h/t Huffington Post; photo via Frederick M. Brown, Chip Somodevilla/Getty)