This Artist Celebrates Stretch Marks With Glitter and Imagination

Cindy Belardo, 26, and Drew Jarvis, 23, might have come up with the Sunny Cup from opposite sides of the country, but both knew they needed to find a solution for traditional menstrual cups that just weren’t meeting their respective needs.

“I had not learned about menstrual cups before, and was so intrigued,” said Belardo. “But, the learning curve was something that was not ideal for me, and I really wanted to make it work. I knew that others would run into the same problem.”

Menstrual cups were downright frustrating to use.

“When I went to try menstrual cups, I was a little bit intimidated, but I was very willing to at least give it a shot. I spent an hour in the bathroom trying to put it in. I was laughing and crying, like “what the hell is this thing?” said Jarvis. “I ultimately realized, there's not really been much innovation with a period cup in years.”

That’s why they’re not only providing better solutions with Sunny, but working toward a more sustainable, more effective, and overall more inclusive approach to periods.

One menstruator will use an average of 9,120 tamponsor pads in their lifetime. More often than not, these single-use products (which are 90% plastic, BTW) end up in landfills, taking anywhere from 500 to 800 years to decompose, though plastic never truly decomposes.

In addition to the raw materials used to make tampons and pads themselves, manufacturing practices suck up energy and water sources, contributing to carbon emissions.

Menstrual cups can be reused for up to a decade with a lot less of an impact on the environment, but a very slim percentage of menstruators are actually using them. The Sunny Cup is reusable for up to a year, replacing an average of 225 tampons that one person can potentially use per year.

“I mean, billions of pads are going into landfills. You're not supposed to flush them, obviously, but people do,” said Jarvis. “After five years of prototyping, research, and development, we finally came up with a design that we feel will help beginner menstrual cup users switch to this really cool, sustainable option that saves you money and saves disposables from going into landfills.”

There’s a bias for tampons and pads because they offer convenience at the tear of a wrapper – but convenience isn't the only factor driving it. Many menstruators simply do not have the luxury of choice when it comes to period products.

This fact became a reality for Belardo in 2018 when she began working with menstruators in India through a research grant. Her team had the opportunity to survey 200 first-time menstrual cup users on their experience with the device.

“One important takeaway was the taboo around periods and the female body. That was not unique to the individuals we surveyed in India – it's here in the US and globally,” said Belardo. “It became very apparent that period poverty is a worldwide issue that needs to be addressed.”

Medical News Today defines period poverty as “the social, economic, political, and cultural barriers to menstrual products, education, and sanitation.” It’s estimated that 500 millionmenstruators around the world lack proper access to a few or all three of these things. Though not exclusively tied to a specific demographic, period poverty is most commonly present in low income, impoverished, and food insecure communities.

“Unfortunately, [period poverty] is everywhere. I think we don't really realize that where there's food insecurity, there’s poverty,” said Jarvis. “That can be in any community. You may not know those people are dealing with those circumstances.”

Period poverty can put a lot of stress on menstruators, depending on their situation. For those without proper access to period products, scarcity can cause physical stress. For those living in poverty, affording period products in the first place can cause financial stress. For those shamed for having a period, the embarrassment can cause emotional stress.

“When you don't have access to period products, a lot of young menstruators will miss school, which is driving a gap in education, and then ultimately leading into a gap in income for people with periods, which is disproportionately women, and is even more challenging for women menstruators of color,” expressed Jarvis. “Of course, that's no place that we should be living in.”

Societal stigmas and myths surrounding menstruation further the divide between menstruators and access to period-related resources. The belief that periods are gross, unnatural, or perverted comes from a lack of education and understanding, according to Belardo.

“We understand that periods are a bodily process that have been punished, stigmatized, and shamed by society, and we committed to educating and working with our community to co-create solutions to unmet needs,” said Belardo. “The only way we are going to see change is if we can shift society's understanding.”

Sunny is combatting period poverty in the states and abroad by simply normalizing periods. In addition to their menstrual cup, they’ve created a graphic novel for young people that aims to educate about periods. They continue to have candid conversations surrounding periods, sexual health, and period poverty through their social media channels. Sunny is also dedicated to donating products and resources to those who need them through Period.org, a non-profit that advocates for menstruators.

In addition to these things, Jarvis and Belardo are ensuring their efforts with Sunny are oriented towards menstruators of all backgrounds in order to serve the community at large.

“It's vital to openly combat the stigma associated with our bodies in order to advocate and sustain our community's mental health. Part of that is being inclusive,” said Belardo. “Truly including everyone in this conversation, cis and trans men, cis and trans women, non-binary folks, menstruators and non-menstruators, lower-income countries and higher-income countries, people of color, et cetera, so that we can normalize our bodies.”

“We've had people get frustrated by that at times. But the reality is, we're a period care company, and we are addressing people with periods and we're not going to exclude anyone from that,” said Jarvis. “We knew that it was going to be political because we wanted to include everybody with a period. We realized that while we are passionate about earth-friendly products, inclusive education, and global impact, we were always going to be more than just a period product.”

Most recently, the singer-songwriter and rapper publicly slammed a hater that had put her size under fire. The lowlife tweeted a video of Lizzo’s tribute performance to the late Tina Turner, writing “How is Lizzo THIS fat when she’s constantly moving this much on stage?! I wonder what she must be eating 🤣.”

Replying with fierce aggravation (and rightfully so), Lizzo asserted that she’s “tired of explaining” herself and “seeing [her] name in some bulls–t.” Valid.

“I’m not trying to be fat,” she explained. “I’m not trying to be smaller. I’m literally just trying to live and be healthy. This is what my body looks like even when I’m eating super clean and working out!” Which is a wonderful reminder of the beautiful differences between all women’s bodies – that should be *celebrated* not hated.

Moving past the mindset that smaller = better *still* proves to be a challenge for society, and there’s no doubt that women get the roughest of the rough of it. Lizzo has always been one for the girls – uplifting positive messaging about body confidence, and quickly shutting down the haters that have something to say about it.

In an IG Reel she posted yesterday, Lizzo showed us again why we’re so lucky to have a star like her at this moment in time.

“I don't just speak up for me, I speak up for everybody, man,” she said on-stage. “Somebody tried to tell me, ‘well [hate] comes with the territory.’ No – this should never come with the territory of being a person, a human being, of existing.”

In a slew of comments, many fans (that can relate to the internet-driven negativity) thanked Lizzo for being so open about all the hate.

Unsought negative comments will always be a thing, but what matters is how we deal with them.

“The love definitely do not outweigh the hate on social media,” Lizzo said. She admitted she’s close to “giving up on everyone and quitting and enjoying [her] money and man on a f–king farm.” Which honestly, sounds like the move.

When is the Amazon Book Sale?

The Amazon Book Sale runs from May 15 until May 20, so you’ll have six full days to plan your (very discounted) TBR list.

What should I expect from the Amazon Book Sale?

The Amazon Book Sale will feature titles from different genres that you can save up to 50% on. Not only that, but Kindle users can save up to 80% on books! In case you’re wondering, you're not dreaming — this is really, really good.

Shop Early Amazon Book Sale Deals Here!

The Woman in the Window by A.J. Finn

Anna Fox has agoraphobia so she spends time by herself at home by herself and fills her days with drinking, watching comfort movies, and being a nosy neighbor. That's how she knows a new family — The Russells — have moved across from her.

She continues her usually nosy activities and finds herself witnessing something that seems horribly wrong. As she frantically tries to piece together the mystery of what happened, it becomes clear that the lines of her imagination and reality have become blurred.

Firefly Lane by Kristin Hannah

Kate Mularkey was never the popular girl until she met her best friend Tully. Their lives are polar opposite, but there's no denying how tight their bond is. Over time we learn that Tully has abandonment issues and looks for anyone — especially men — to love her. Her journey takes her to the big apple where she achieves all the glitz and glamour that life has to offer.

Kate goes on to become a wife and mother, two things she believes she wants, but it becomes clear that she's missing something. That something is what begins to burn a hole in her being and the more she watches her best friend Tully live a successful life, the more she wants that for herself too.

Little Fires Everywhere by Celeste Ng

Elena Richardson and Mia Warren go to warn in this moving novel about classism. It dares to ask readers who deserves to be seen as a shining example of a mother as both women eventually face how far they're willing to go to protect those they love.

For Elena, Shaker Heights is all she's ever known. She's married, has four children, and is well-loved in her community. She believes that she's been able to achieve everything she has because she knows how to be the woman who doesn't color outside of the lines.

On the other hand, Mia is an artist who knows all about creating masterpieces with elements that are otherwise seen as messy. She and her daughter Pearl become a little too close to the Richardsons, finding their lives dangerously intertwined with them.

When a custody battle ensues that involves the young daughter of Mia co-worker, she finds herself willing to dismantle the pretty facade of not only Shaker Heights, but Elena as well.

Tiny Beautiful Things by Cheryl Strayed

Cheryl Strayed has spent over 10 years dishing out advice as 'Dear Sugar' has touched people with her columns, podcast Dear Sugars, and Substack. Deciding to compile all of the best things she's ever told people, Cheryl Strayed pieced together Tiny Beautiful Things so that readers around the world won't have to look far for her empathetic wisdom.

Georgie, All Along by Kate Clayborn

Georgia Mulcahy is the ultimate people-pleaser and her career is the epitome of it. She'd probably always be that way had it not been for a unexpected career change that sends her packing back home. Begrudgingly, she goes and soon discovers a diary where she once wrote down all of her heart's desires.

This inspires her to start checking things off her life's to-do list so that she can really start living. It's just that Levi Fanning is somehow her unexpected roommate while she's at her parents' home and his offer to help her complete her list feels like something she didn't know she'd encounter.

The more they spend time together, the more Georgie feels like there's more to life than checking off things on a list.

The Mitford Affair by Marie Benedict

The Mitford sisters have always been the talk of the town, but nothing is as shocking as when one of the sisters decides she'd rather devote herself to a fascist leader. Another sister decides it's worth following her and this leads people to whisper salacious things about her alleged relationship with Hitler.

As the war between Great Britain and Germany threaten to spill over, their sister Nancy can't help but wonder what her sisters have gotten themselves into. She'll have to decide where her own allegiance lies.

Expiration Dates by Rebecca Serle

Daphne Bell has always known how long she'll be with a man before moving on to the next one. It's not that she's flighty, but more so that the universe literally tells her what to expect. These little nudges have been in her life for over two decades and it's something she's learned to accept.

However, the universe decides to be cryptic by only clueing her in on the name of the next man she'll spend time with. It's odd because if Jake knew the things she did, there's a chance he could walk away from her forever and that's the last thing Daphne wants.

On a Quiet Street by Seraphina Nova Glass

Brighton Hills appears to be a picturesque place to live. It's a community that beautifully blends luxurious living with the gorgeous nature that surrounds it and the neighbors always have their eyes on each other.

However, Cora's desire to find out if her husband is having an affair leads her to form a partnership with Paige. She's the one neighbor that Cora knows keeps a watchful eye on what's going on in Brighton Hills after her son died.

The two women work together to discover what Cora's husband is really up to, but what they may stumble across will send a shockwave through Brighton Hills.

Throne of the Fallen by Kerri Maniscalo (Kindle)

The Prince of Envy is struggling to save his demon court in Throne of the Fallen, but he's determined to find a way to do so. He's not afraid of the magic and mysterious people that keep crossing his path because nothing can stop his fierce desire to regain the control he once has.

Things are seemingly no different from Miss Camilla Antonius because she's facing blackmail by someone who literally makes her skin crawl. In order to change her fate, she reluctantly joins forces with The Prince of Envy and thus begins their dangerous journey through the Underworld.

It's the one place that may pull them together in more ways than one.

The Undertaking of Hart and Mercy by Megan Bannen (Kindle)

Hart spends most of his time patrolling Tanria, but the loneliness does nothing to keep him company. Things couldn't be any different for Mercy though. She's tasked with making sure things are running properly at Birdsall & Son Undertakers and doesn't have time for anyone's foolery.

Ironically, Hart and Mercy both have taken up writing mysterious letters to strangers who have become their friends. The thing is they're not aware they've been communicating with each other.

It's a classic enemies-to-loves fantasy novel that'll make you smile with glee.