This Popular Wedding Registry Was Designed for Millennial Couples

Jennifer Chen
Jul 01, 2017

Part of wedding planning is creating your dream registry. The process can be tough as you try to figure out one store (like IKEA) that can fit all of your needs for your newlywed life. Going through each room in your nest can be a cumbersome task, and even with the ultimate registry checklist, you’re bound to wish you had added that *one* thing to your list. In this week’s How to Quit Your Day Job series, we chat with Shan-Lyn Ma, the CEO and co-founder of Zola, a popular wedding website and registry service. Ma shares her story of how she turned common wedding registry woes into a fast-growing company.

Meet the Wedding Pro: Sha-Lyn MA

Born and raised in Australia, Ma always knew she wanted to start her own company. She was fascinated by the rise of the internet and dreamed of moving to Silicon Valley to start a tech company. One thing that Ma noticed all those tech founders seemed to have in common was a degree from an Ivy League, so she got an MBA from Stanford and worked at Yahoo!, Gilt Groupe, and Chloe + Isabel after graduation. Together with her Gilt Groupe colleagues, she and co-founder Nobu Nakaguchi launched Zola, a popular wedding planning and registry website.

The Tips

1. Find common ground. Given their background in technology, ecommerce, and design, Ma knew that she and her co-founder Nakaguchi could really innovate the wedding company space with a new approach. They consulted with Kevin Ryan, founder of Gilt Groupe, about their business plan, and Zola was launched. Through research, interviewing engaged couples, and finding out what works best for today’s modern brides and grooms, Ma has found ways to continually improve her company. “Almost four years later, I am still deep in all of our couples research because there is no better way to improve our business than by listening,” says Ma.

2. Learn what your customer needs. According to Ma, two million couples get married every year. Ma and her team interviewed hundreds of those couples to find out their biggest problems with traditional wedding registries. One problem that popped up was shipping. “Some couples even had gifts stolen off their front porch while they were on their honeymoon. So, at Zola, we offer free shipping and we send couples a notification when a gift is purchased but then let the couple decide if they want to ship the gift ASAP, or if they want us to hold the gift until a later date so they can avoid box overload,” says Ma.

3. Provide a personalized experience. What resonates with Zola users is the personalized experience they want is in one place, for free. In 2013, when Ma found herself buying countless wedding presents from department store registries, she was shocked by how terrible the commerce experience was for the shopper. Nakaguchi, who was in charge of user experience at Gilt Groupe, lamented the same pains of traditional wedding registries. “Our original hypothesis was that millennial couples didn’t want many physical gifts anymore, that they preferred experiences to share with their significant other, but actually what we’ve found is that couples today want to have everything. They want cool experiences, home upgrades, and funds for their future,” says Ma. Zola was born out of the need to cover all wedding planning needs.

4. Rely on your squad. Many of Zola’s earliest wedding couples were Ma’s engaged friends who wanted to support her venture. From her time at Gilt Groupe, Ma developed strong relationships with her colleagues that resulted in six of them working together at Zola in an executive team of eight.

5. Go all in. If you’re thinking about starting a company, Ma suggests diving in head first. She believes that if you’re only working part time on your side hustle, it’ll be much harder to make it work. She quit her job at Chloe + Isabel in 2013 before Zola was even an idea to her. “I gave myself 24/7 to hone in on what I wanted to build,” says Ma.

6. Be obsessed with innovation. Since she runs a tech company, constantly testing and thinking about what’s next is part of Ma’s daily routine at work. She’s addicted to finding ways to make Zola even better. “There is nothing as energizing to me as hearing what someone loves and hates about our product,” she says.

7. Believe in your vision. During her early pitch meetings, Ma wishes that she had not been so humble about her business. “A lesson I had to learn during the fundraising process is that your pitch is being viewed in the context of hundreds of other pitches. Most male founders claim without a doubt their business will be worth a billion dollars or more. If you have a billion-dollar idea, say it. Believe in your company’s vision and speak like it!” says Ma.

Perfect Your Skills

1. Coding: From Web Page to Website Online Class ($39): Designer Allison House will teach you how to create a beautiful multi-page website using HTML and CSS. Make elements that will help your site stand out from the crowd.

2. Build Your Digital Brand Online Class ($49): Creative director Caroline Winegeart walks you through the steps of figuring out your brand’s mission statement and defining your audience. Find the right fonts and colors to convey who you are.

3. Build Your Brand on Social Media Online Class ($39): Social media guru Melanie Ham knows everything about every social media channel. She’ll show you how to choose the right platforms for your brand and track your content with an editorial calendar.

What’s your dream career? Tweet us @BritandCo to let us know, and we could feature it in the next column!

(Photos via Zola)

Reese Witherspoon's Book Club Just Announced Its Rom-Com Pick For May!

After compiling my vacation reads, I'm *finally* ready to start combing through Reese Witherspoon's Book Club list. Her revelation about reading books in her cover feature interview with Harper's Bazaar made me realize I need to step my game up ASAP.

Her admirable hobby - that's since led her to create a bourgeoning book club— continues to highlight books with women at the center, girl does she have a great eye for stories that fit every mood. To date, her book club list has amassed over 90 titles of romantic beach reads, thrillers, and more.

Since it's a new year and we're sure you not ready to tackle that many titles, I went through the list to pick the top 26 books worth diving into. Buckle up because they're sure to take our emotions on a ride! After you finish your TBR (To Be Read list), check out 24 Standout Reads From Jenna Bush Hager's Book Club, 20 Captivating Shondaland Book Club Picks, and 16 Must-Reads From The Oprah Winfrey Book Club!

May 2024: How to End a Love Story

How to End a Love Story by Yulin Kuang

Trigger warning: This book mentions suicide and grief.
Helen Zhang and Grant Shepard are bound by an event that changed their lives forever. Before you ask, it's not a steamy one night stand where one of them ghosted the other.
Their paths actually crossed because of a pivotal accident that neither of them saw coming and it caused Helen to view Grant as her worst enemy for years. However, time passed and they moved on to separately create lucrative careers. What they couldn't have expected was for their paths to cross, especially not at work.
Given the amazing opportunity to be a writer for the TV adaption of her own successful YA books, Helen anxiously travels to LA to accept the position and hit the reset button on her life. She has a brief moment of euphoria until she realizes that Grant will also be in the writer's room.
Now they'll have to confront their complicated feelings for each other in order not to derail their jobs and lives. They know it's impossible for them to have a true love story, but sometimes the messiness of life is all it takes for two people to find common ground and decide how they want their stories to end.

April 2024: The Most Fun We Ever Had

The Most Fun We Ever Had by Claire Lombardo

When Marilyn Connolly and David Sorenson fell in love, all they knew is that nothing could shake their foundation. Despite their unwavering hope in the past, their current reality looks differently than they imagined. Their four daughters — Wendy, Violet, Liza, and Grace — each have a unique set of problems that creates of chaos for the family. From the loss of one's husband to the secrets the youngest daughter keeps, the Sorensons are never quite sure what to expect.

In a shocking turn of events, a young man — Jonah Bendt — shows up and reveals that one of the daughters is his mom. He was placed up for adoption some time ago, but he's ready to come home to learn more about his biological family. There may be drama in The Most Fun We Ever Had, but there's still a family who finds a way back to the love that Marilyn and David have always believed in.

March 2024: Anita De Monte Laughs Last 

Art student Raquel only comes Anita de Monte's story after she starts feeling like she's starting to make a name for herself among College Hill's socialites. The more she learns about how Anita's life was horrifically cut short, she starts drawing parallels between their lives. It's almost like history is repeating itself and it's hitting too close to home.

As Gonzalez alternates between both of their perspectives, Raquel and Anita's lives begin to intersect in a way that makes Anita de Monte Laughs Last the kind of novel that'll have you thinking about it longer after you finish the last page.

February 2024: "Redwood Court" by DéLana R.A. Dameron

Redwood Court reads like a historical love letter to Black families and contains relationships that remind me of my own family. When Mika Tabor starts asking questions about her family's history, she receives much more than her class assignment asked for. The more she listens to her grandparents and observes her parents, she realizes they've been telling her meaningful stories all along. From tales of racism to the sweet grasp of a world that began moving past obvious racial tension, this novel offers a glimpse into the homes of many Black families.

While I often say I'd like to pass down books to my kids, Redwood Court has become something that I feel is mandatory to read.

January 2024: "First Lie Wins" by Ashley Elston

Reese's Book Club is coming in hot with their first pick of the year! This thriller of a reader is all about "Evie Porter" and her separate identities. One paints the picture of who she truly is, but her job places her in the position of assuming a new name in order to complete the mission given to her by Mr. Smith. She's never met Mr. Smith, her boss, but she has the inkling that her latest mission hits a little too close to home.

Does he know more about her than she realizes and can she successfully fulfill the goal he has for? Buy your copy of First Lie Wins today to find out!

December 2023: "Before We Were Innocent" by Ella Berman

What would you do if you knew a terrible secret that involved the death of one of your best friends? In Before We Were Innocent, Bess and Joni find themselves trying to escape answering this. However, some things are hard to bury — especially when the past comes knocking in the form of Joni. Will the two former best friends be able to maintain their innocence or will they have to accept the truth about themselves?

November Pick: "Maybe Next Time" by Cesca Major

If the past few years have felt like you've been stuck in a weird time loop, you'll love this page turner by Cesca Major. Maybe Next Time follows Emma as she navigates being a busy literary agent, wife and mother - except she only seems to have time for her career. When her husband is involved in a tragic car accident, Emma finds herself distraught only to wake up and see him alive again.

As the scenario continues to repeat, Emma will have to dig deep inside herself to correct patterns she's been a part of her to save not only her husband but life as she knows it.

October Pick: "Starling House" by Alix E. Harrow

Starling House is a daring tale of what happens when dreams meet determination, grit and evil. All Opal wants to do is create a haven for herself and her brother Jasper but she'll have to fight for it once she finds herself in the mysterious mansion of author E. Starling. In the depths of the shadows, she'll come face to face with things that'll test her resilience.

September Pick: "Mother-Daughter Murder Night" by Nina Simon 

Image via Target

The women of the Rubicon family have a lot to tangle with in Mother-Daughter Murder Night. When powerful matriarch Lana's granddaughter Jack becomes the prime suspect in an unsolved murder, Lana becomes determined to find a killer instead of waiting for her disease to have it's last say. Find out what Nina Simon has in store for the town the Rubicons find themselves living in.

August Pick: "Tom Lake" by Ann Patchett

Image via Target

Tom Lake weaves a beautiful tale of remembered love and viewing the humanity of one's parent. When Lara begins to regale her three daughters of a former romance she shared with actor Peter Duke at Tome Lake, they begin to take stock of what they know about their mom as well as their own love lives.

"Romantic Comedy" by Curtis Sittenfeld 

Heartbreak has the potential to make you swear off love, which is something that late night writer Sally Milz knows all too well. She's also a firm believer in the "Danny Horst Rule," the phenomenon where average looking men exclusively date women more attractive than them — until pop star Noah Brewster shows up to host the late night show. Join her for an intoxicating love ride that makes her change her perspective.

"Where The Crawdads Sing" by Delia Owens 

If you love a good romance-murder mystery, you'll fall in love with Kya's story. After the town's golden boy winds up dead, everyone in town begins blaming Kya for his murder. With heartbreak and triumph woven throughout, Where The Crawdads Sing will become the summer read you can't put down.

"The House of Eve" by Sadeqa Johnson

Even when forbidden, love seems to find a way in The House of Eve. 15-year-old Ruby is set to be her family's first college attendee, until it appears a scandalous affair will bring her back into poverty. Meanwhile, Eleanor's in love with William, a member of an elite Black family in D.C. that doesn't let just anyone in. The lives of both women will collide in an unexpected way as they forge their own paths.

"The House in the Pines" by Ana Reyes 

Maya witnessed her friend's sudden death in the woods seven years ago. Now, with nothing except a few hazy memories, she's determined to figure out what she saw, and who's behind it. The House In The Pines is proof that sometimes our past — and their secrets — don't stay dead.

"Tiny Beautiful Things" by Cheryl Strayed 

Life can feel like a dumpster fire sometimes which is why Tiny Beautiful Things feels like a soothing hug. If you love advice columns, you'll love the beautiful compilation of questions "Dear Sugar" answers within the pages as Clare sets out to offer advice while her own life falls apart. After you read the book, check out our interview with Sarah Pidgeon, who stars in the Hulu series!

"Little Fires Everywhere" by Celeste Ng 

New friends Mia and Elena are pitted against each other when everyone in town splits over a custody battle. Adapted into a mini-series on Hulu at the beginning of the pandemic, Little Fires Everywhere is a tale that shows everything isn't always what it seems, and there are always secrets to be discovered.

"Wrong Place, Wrong Time" by Gillian McAllister 

Wrong Place, Wrong Time is a novel that explores the lengths a mother is willing to take to prevent her son from doing something unspeakable. Will she be able to piece together clues in time or will all hope remain lost?

"Daisy Jones and The Six" by Taylor Jenkins Reid 

This titular novel turned Emmy award-nominated Amazon Prime series Daisy Jones & The Six explores the rise — and fall — of a legendary (and fictional) band.

"True Biz" by Sara Nović 

This heartwarming book about life at the River Valley School for the Deaf, and all of its students with completely different backgrounds, will make you laugh and cry with its beautiful depiction of human connection.

"The Club" by Ellery Lloyd 

If you've never liked hearing "How can you hate from outside the club? You can't even get in," you'll be glad you're not a part of this members-only society. The club has been pushed to its limit and everyone has something to hide.

"The Christie Affair" by Nina de Gramont 

Nan infiltrates Agatha Christie's home in 1925, intent on luring her husband away. There's something about love, affairs, and dark secrets that make for a good read, and you won't be able to get enough of this tale where things aren't always what they seem.

"Lucky" by Marissa Stapley 

"She's so lucky" ...or is she? Lucky redefines what it means to be honest when the titular character completes a million-dollar heist, and is left stranded by the very people who taught her how to scam.

"Sankofa" by Chibundu Onuzo 

When Anna learns the father she never knew is still alive, she travels to West Africa in search of answers. The tale of self-discovery through one's history, as well as the themes of home and belonging, is something we all long to understand at some point.

"L.A. Weather" by María Amparo Escandón 

Families can be complicated, and the Alvarados are no different. If you're looking for a little break from your own family dynamics, you'll get a kick out of reading along as they navigate evacuations, relationship problems, and their father's obsession with the Weather Channel.

"The Paper Palace" by Miranda Cowley Heller 

What happens when desire spills over and threatens to unravel everything two friends have built? The Paper Palace answers that as Elle must choose between continuing the life she has dedicated herself to and the life she never got to live.

"Seven Days in June" by Tia Williams 

When former lovers Eva and Shane reunite in the midst of their successful literary careers, they find that their chemistry is still as strong as it used to be. But, will the flame fizzle before their lingering questions are answered or will Eva choose vulnerability before Shane disappears again?

"The Last Thing He Told Me" by Laura Dave 

What would you do if your significant other disappeared without a trace, only leaving a cryptic note behind? In Hannah's case, she sets out on an unpredictable mission for answers — regardless of what lies ahead. After you read the book, check out our interview with Angourie Rice, who stars in the Apple TV+ series!

"The Sanatorium" by Sarah Pearse 

Le Sommet is a sanatorium-turned-luxury hotel in the Swiss Alps. Detective Elin arrives to celebrate her estranged brother Isaac's engagement to Laure, and her discomfort turns to all-out horror when Laure goes missing.

"You Have a Match" by Emma Lord 

DNA tests can reveal new information about our ancestry, but when Abby learns that she has an older sister — and that her older sister is an Instagram star — the women decide to meet up and get to the bottom of why their parents split them up in the first place.

"The Chicken Sisters" by KJ Dell'Antonia 

Nothing brings families together like food and age-old rivalries, something that sisters Amanda and Mae learn firsthand when they end up on opposite sides of a cooking competition. If you love hit TV series The Bear, you'll love The Chicken Sisters.

Other Stories On Reese Witherspoon's Book Club List

  • "Yellowface" by R.F. Kuang
  • "Cassandra in Reverse" by Holly Smale
  • "Did You Hear About Kitty Karr?" by Crystal Smith Paul
  • "The Nightingale" by Kristin Hannah
  • "The Marriage Portrait" by Maggie O'Farrell
  • "Our Missing Hearts" by Celeste Ng
  • "On The Rooftop" by Margaret Wilkerson Sexton
  • "Honey & Spice" by Bolu Babalola
  • "Counterfeit" by Kirstin Chen
  • "The Dictionary of Lost Words" by Pip Williams
  • "Anatomy" by Dana Schwartz
  • "Honor" by Thrity Umrigar
  • "The Island of Missing Trees" by Elif Shafak
  • "Within These Wicked Walls" by Lauren Blackwood
  • "We Were Never Here" by Andrea Bartz
  • "The Downstairs Girl" by Stacey Lee
  • "Tokyo Ever After" by Emiko Jean
  • "Northern Spy" by Flynn Berry
  • "Firekeeper's Daughter" by Angeline Boulley
  • "Infinite Country" by Patricia Engel
  • "Outlawed" by Anna North
  • "The Light in Hidden Places" by Sharon Cameron
  • "A Cuban Girl's Guide to Tea and Tomorrow" by Laura Taylor Namey
  • "Group" by Christie Tate
  • "Fable" by Adrienne Young
  • "His Only Wife" by Peace Medie Adzo
  • "Furia" by Yamile Saied Mendez
  • "The Last Story of Mina Lee" by Nancy Jooyoun Kim
  • "You Should See Me in a Crown" by Leah Johnson
  • "Everything Inside" by Edwidge Danticat
  • "I'm Still Here" by Austin Channing Brown
  • "The Guest List" by Lisa Foley
  • "The Henna Artist" by Alka Joshi
  • "UNTAMED" by Glennon Doyle
  • "The Jetsetters" by Amanda Eyre Ward
  • "The Scent Keeper" by Erica Bauermeister
  • "Such a Fun Age" by Kiley Reid
  • "Conviction" by Denise Mina
  • "The Giver of Stars" by Jojo Moye
  • "Fair Play" by Eve Rodsky
  • "The Secrets We Kept" by Lara Prescott
  • "The Last House Guest" by Megan Miranda
  • "Whisper Network" by Chandler Baker
  • "The Cactus" by Sarah Haywood
  • "From Scratch" by Tembi Locke
  • "The Night Tiger" by Yangsze Choo
  • "The Proposal" by Jasmine Guillory
  • "The Library Book" by Susan Orlean
  • "One Day in December" by Josie Silver
  • "The Other Woman" by Sandie Jones
  • "This Is How It Always Is" by Laurie Frankel
  • "Still Lives" by Maria Hummel
  • "Next Year in Havana" by Chanel Cleeton
  • "Something in the Water" by Catherine Steadman
  • "You Think It, I'll Say It" by Curtis Sittenfeld
  • "Happiness" by Heather Harpham
  • "Erotic Stories For Punjabi Widows" by Balli Kaur Jaswal
  • "The Light We Lost" by Jill Santopolo
  • "Braving the Wilderness" by Brené Brown
  • "The Last Mrs. Parrish" by Liv Constantine
  • "The Is the Story of a Happy Marriage" by Ann Patchett
  • “The Rules of Magic” by Alice Hoffman
  • "The Lying Game" by Ruth Ware
  • "The Alice Network" by Kate Quinn
  • "Eleanor Oliphant is Completely Fine" by Gail Honeyman

Whether you want to challenge yourself to read a book every couple of days like Reese or choose a few books to get you through the summer, I'm sure you'll find titles to add to your growing library. I already have my eyes on Where The Crawdads Sing by Delia Owens and The Club by Ellery Lloyd!

Be sure to follow our weekly newsletter for more updates!

Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

This post has been updated.

Header Image via Amazon

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Zola’s New Pop-Up Destination Helps Plan Your Wedding in Under an Hour

Newsflash: Getting married is stressful. Between creating the ideal seating arrangement to avoid familial conflicts, mastering the ultimate vegan/organic/eco-conscious menu, and searching for your dream dress, there’s a lot that can go wrong on what’s supposed to be your special day. Wedding registry destination Zola is trying to make the experience a little more chill with their new NYC pop-up. It’s staffed with store clerks who double as certified Universal Life ministers, filled with stations that will help you create a killer wedding playlist or 3D print your own custom cake topper, and a special CBD lounge area so couples can take a much-needed break from all the chaos.

“The Zola store is a wedding planning paradise, designed for busy millennials to plan their wedding in under an hour,” says Jennifer Spector, Zola brand director. Inside the space, she says, “Couples can create a wedding website, personalize their invites, and register for their entire newlywed home.” It’s also a very adaptable experience, offering lots of perks if you’re able to devote more than just your lunch hour. “If they have more time, they can make their own wedding cake topper in my favorite part of the store, our 3D printing chapel,” she tells us.

The pop-up is a great place to start for newly-engaged couples who need a bit of guidance for initial planning steps—making a website, designing save-the-date cards, or starting a registry are all easy ways to begin the process — but Zola was equally mindful of catering to harried brides who are already overwhelmed. Stuck for ideas? Attendees can meet one-on-one with a Zola Advisor or simply look around for inspiration. “We’re showing love in all forms in the store [by] highlighting ten newlywed couples, all from different backgrounds, as a way to inspire other engaged couples who are just starting the planning journey,” Spector tells us.

Zola’s pop-up is located in the Flatiron District of Manhattan and will run until April 2019, giving even spring-engagement couples plenty of time to stop in and start planning for their big day. Check out their site for daily hours and more info… and don’t forget to breathe. You’ve got this!

Follow us on Pinterest to plan your way to a perfect wedding!

(Images via Zola)

Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

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Jenna Bush Hager's Book Club Just Announced A Thoughtful Pick For May!

I've recently started sitting on my balcony in the morning to catch up on standout book club reads, and it's been so refreshing. Call me obsessive, but I just can't get enough of finding hidden gems that others — like Jenna Bush Hager — are reading. When she's not co-hosting TODAY with Hoda & Jenna, she's sharing her monthly book club picks on Read With Jenna and accompanying podcast!

Created by Hager in 2019, Read With Jenna features over 50 titles that Hager eagerly shares with other book lovers. She told The Today Show, "There's nothing like falling in love with a book," and I wholeheartedly agree. If you can't get enough of curating your own bookshelf, here are 25 standout reads from Jenna Bush Hager's book club.

May 2024

Real Americans by Rachel Khong

Real Americans is a beautiful story about identity, class, and more in America. It begins with Lily Chen falling in love with Matthew despite their different backgrounds. She's dealing with being an unpaid intern who's the child of someone who escaped Mao's Cultural Revolution while Matthew is the heir of a successful pharmaceutical company. Nevertheless, they somehow manage to fit together.

But, something happens in between the time they fall in love and the moment Lily's son Nick realizes his mom seems to be keeping something from him. She's never talked about his father and this has only piqued his curiosity even more.

The more he tries to find answers about his dad, the more Nick realizes there's not always a clear path to the past.

April 2024

The Husbands by Holly Gramazio

What if you came home from work one day to discover you're married to a stranger and everyone knows but you? That's exactly what happens to Lauren and it confuses her because she's sure she'd remember getting married. Not only that, but she's apparently been married for a while. Everyone in her life knows and the life around her shows evidence that her marriage isn't a fluke. So why can't she remember it?

The answer to her question lies in the mysterious act that occurs in the attic. For some reason, it's become a place where she 'receives' new husbands and a brand new lifestyle. She starts to enjoy the newness of living different lives, but eventually she wonders if it's possible to find happiness in one of the realities she's being afforded.

March 2024

The Great Divide by Cristina Henríquez

Debuting tomorrow, The Great Divide is a tale about the intersection of lives, compassion, and dedication. Set in Panama, the novel allows readers to form an intimate relationship with Omar, Ada Bunting, and John Oswald as they navigate circumstances that bring them together.

Despite his father's disdain for a new canal that's been commissioned to be built, Omar finds himself among one of the workers tasked with paving the way for it to exist. It's backbreaking work that takes a toll on him, but his weariness is comforted by Ada. Having seen firsthand how Ada cares for those who are fragile or sick, scientist John Oswald immediately enlists her help due to his wife being sick.

The Great Divide sweeps you into it's compassionate arms and has an ending that'll surely make your heart swell.

The House on Mango Street by Sandra Cisneros

To celebrate it's 40th anniversary, Jenna Bush Hager's book club has named The House on Mango Street as it's second pick for March! It's about Esperanza Cordero's desire to define who she is outside of what her Spanish culture has chosen for her. There's moments of sheer bliss that make heart-wrenching recollections easier to stomach, but Esperanza always finds a way to embrace how these things make her who she is.

February 2024

Good Material

Good Material is the new coming-of-age novel for adults who are still trying to figure out if they're adulting properly and revolves a series of events that makes main character Andy feel like he's down on his luck. From watching the breakdown of his longterm relationship to feeling like he's not growing as a comedian, it's clear that Andy is ready to do whatever it takes to become better in the love and career departments. But, is he truly ready to learn his life's lessons and will he be prepared for what happens next?

January 2024

The Waters

Trigger Warning: This novel contains graphic mention of animal cruelty.
The Waters is a gripping tale that involves Hermine "Herself" Zook's unmistakable way of healing others in Whiteheart, Michigan. However, she doesn't have the best relationship with her daughters and this makes for a complicated life when her granddaughter, Dorothy "Donkey" Zook" is left in her care.

Despite Donkey's desire to run free in Whiteheart, her family's past threatens to disrupt that and then some. Will she be able to understand what's threatening the community around her or history repeat itself? Find out when the book releases January 9, 2024.

December 2023

We Must Not Think of Ourselves

#ReadWithJenna announced its December pick yesterday and it's a historical novel that's sure to tug at your heartstrings. We Must Not Think of Ourselves follows Adam Paskow's journey as a Jew held captive by the Nazis. He later finds himself working alongside others who are committed to immortalizing history as it unfolds around them. Not without flaws, Adam unintentionally falls in love with Sala Wiskoff despite the latter being a married mother. This thrusts him into a world filled with complicated choices fueled by the need to survive and love.

Will his choices hinder those he's agreed to help or will he prove that taking risks is necessary for history to move forward? Pick up a copy of We Must Not Think of Ourselves to find out!

November 2023

The Sun Sets in Singapore

To help ring in a new month, Jenna Bush Hager's book club announced its November pick earlier today. Available for purchase tomorrow, The Sun Sets in Singapore introduces us to three women whose paths seem different at first glance. However, each of them have something that's lurking behind initial assumptions. As Dara, Amaka and Lillian find themselves 'lost' in Singapore's paradise, they begin to realize there is a such thing as too much tranquility - especially if it's disguised to hide life-altering truths. Will they be able to confront what they've escaped from or will it continue to follow them like shadows on a summer day?

October 2023

How To Say Babylon

Jenna Bush Hager's October pick is a tale of what happens when toxic traditional views begin to threaten a family's foundation. Young Safiya Sinclair must come to grips with her father's authoritative reign over her family, especially when she realizes her mother's only act of rebellion is making sure her daughters are educated. It's something that Sinclair allows to open her mind and set her free from her father's views.

A Woman Is No Man

Let your curiosity and assumptions about this book's cover introduce you to the journey of Deya. While she has her sights set on going to college and chasing her dreams, her strict grandmother is only concerned about Deya becoming someone's wife. Tradition seems to rule her life, and it's the last thing Deya wants. A random turn of events grants her wish and takes her on a journey of self-discovery where she learns what it means to be a woman whose voice is not only heard, but also respected.

Searching For Sylvie Lee

Families can carry hidden secrets that threaten to undo everything one knows once they begin searching for the truth. And this is exactly what happens when Amy rushes to find out what happened to her older sister Sylvie after her disappearance. With her confidence growing as she draws nearer to the truth, Amy is faced with the difficult task of seeing her family without rose-colored glasses and has to decide what that means for them as well as her.

Nothing to See Here

When Lillian drifts apart from her roommate and eventual friend Madison, she thinks nothing of it. That is until Madison begs her to help her caring for her stepchildren whose irritation manifests as fire. Over time Lillian is able to develop a beautiful relationship with the twins and learns the depths of her love are limitless.

The Girl With The Louding Voice

As she grows up in Nigeria, Adunni longs for a future that looks different from what she's always known. She goes to great lengths to figure out how to do so and this takes her down a path filled with sorrow and faith.

Valentine

When Mary Rose Whitehead finds young Gloria Ramirez on her doorstep, she quickly realizes a vicious act of brutality happened. Unfortunately, justice isn't swift and this leads Whitehead to take matters into her own hand.

A Burning

A Burning takes readers on a tale that intertwines the lives of three different people. Beginning with the public smear campaign of Jivan, readers are then introduced to a gym teacher whose ambitions cloud his judgment and a sweet, yet misunderstood soul who works to clear Jivan's name.

Friends and Strangers

Friends and Strangers follows Elisabeth and Sam as they navigate what it means to show up in the different seasons of their lives. They somehow form an unlikely friendship that's quickly threatened and leads to things that are hard to come back from.

Leaving The World Behind

When Amanda and Clay decide to take a breather from city life with their teenagers, they initially feel they're in for peace and quiet at the rural location they've chosen. Unfortunately for them, the owners of the home they're renting arrive in the middle of the night. It's a tale of wariness that spills over and it's up to the reader to decide if it's warranted or not.

White Ivy

People aren't always what they seem, and Ivy Lin is a prime example of this. She learns how to steal from her grandmother, and she doesn't stop until her mother decides enough is enough. After being sent to China, Ivy grows to become trustworthy and evens bumps into her former crush's sister. But, her past begins to haunt her and she finds out that some things are hard to forget.

What's Mine And Yours

Gee and Noelle's worlds collide when integration brings them together. Behind the scenes we find that their mothers — both with strong opposing views — are doing what they feel is best to prepare their children for a life in America. Each has their own reasoning even if it threatens to erase who their children truly are.

Good Company

Flora Mancini is forced to question the life she and her husband have built when she discovers he didn't actually lose his wedding ring years ago. It's enough to make anyone go mad, but she somehow works to piece together the puzzle to discover the truth and decide how to move forward.

Malibu Rising

Things reach a fever pitch in this tale about family secrets and longing. Each of the Riva siblings have their own ghosts and anticipation to look forward to as their famous summer party draws near. It's only a matter of time before things bubbling underneath the surface burst in front of everyone.

Hell of a Book

Hell of a Book is about an author who's being followed by an imaginary child and a Black boy named Soot. As the past and present collide, Hell of a Book somehow lives up to its name in a reckoning tale.

Bright Burning Things

Bright Burning Things sheds light on a former entertainers love for her son and struggle to part ways with drinking. It's a tale that's familiar to those who have parents who struggle with alcoholism and the pain it often inflicts.

Black Cake

With their mother's cryptic message and a family-long recipe involving black cake looming between them, brothers Byron and Benny must work together to learn more about her history. They also have to find a way to repair their relationship before everything that still ties them together is lost forever. Be sure to read Black Cake before it comes out on Hulu this November!

Remarkably Bright Creatures

Tova Sullivan has suffered two great tragedies in life — the death of her husband and her son's unsolved disappearance. When she befriends an octopus named Marcellus, he becomes determine to help her understand what happened to her son before evidence is completely lost at sea.

Check Out More Titles From Jenna Bush Hager's Book Club:

Images via Amazon

Which books are you adding to end-of-year reading list? Let us know in the comments and follow our Amazon Storefront for more of must read picks!
Brit + Co. may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.
This post has been updated.
Header image via Amazon.
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11 Bathing Suit Brands Outer Banks Locals Swear By

Growing up on the Outer Banks means I've gone through my fair share of swimsuits. All it takes is one summer of surfing wipeouts, sun bathing, swimming, and hitting up the shops (because you really do everything in a bathing suit on the OBX) to know exactly which bathing suit brands are worth buying — and which are cheap enough to avoid forever. I took to social media to ask real Outer Banks locals which bathing suit brands they can't get enough of. Keep reading for all the details!

Target

Image via Target

I know y'all love Target just as much as I do — and along with their home decor, cute shoes, and comfy clothes, their bathing suit options are some of my friends' favorites. Target's got a ton of diverse and affordable swimwear options that is full of different styles, sizes, and prices. That means there's something for everyone! I'm obsessed with this Underwire Bralette Bikini Top and High Waist High Leg Extra Cheeky Bikini Bottom.

Aerie

Image via Aerie

Aerie is perfect for Outer Banks fans because it's one of the most-used bathing suit brands on the show! This store balances style with comfort and casual, and TBH half the swimsuits are cute enough to be tank tops. Their bathing suits will make you feel confident and add a pop of color to your summer wardrobe! This Smiley® String Triangle Bikini Top and Cheekiest Tie Bikini Bottom are a great place to start ;).

​Old Navy

Image via Old Navy

Old Navy is a great place to shop for affordable basics, and that definitely extends to swimsuit season. Their bathing suits come in a range sizes, and they're durable, classic, and super affordable (a lot of them are under $20!). They also have just enough Americana edge to live out your '00s rom-com dreams. I can't stop looking at the Zip-Front Bikini Swim Top and High-Waisted Bikini Swim Bottoms.

Body Glove

Image via Body Glove

Body Glove is one bathing suit brand that's just as functional as it is stylish, and it's also equal parts feminine and sporty for any gal who's always on the go. The Free Flow Eli One-Piece Swimsuitis one of my favorite suits because it's so colorful and it's also supportive, which you absolutely need when taking part in a treasure hunt.

AlySwim

Image via AlySwim

If you're looking for the true Outer Banks experience, then you should grab a suit made by someone who grew up there! AlySwim is totally customizable, and a lot of the suits are reversible so you get two looks for the price of one. With trendy patterns and vibrant colors, bathing suits like the Blue Hawaiian Eva Top and Bottoms will make a bold statement.

Rey Swimwear

Image via Rey Swimwear

The bathing suits from Rey Swimwear are as classy as they come, and it feels like there are endless options for colors, patterns, and silhouettes. There are also options for longer torsos, which is such a blessing for us #TallGirls. Sarah Cameron would be all over this Marie bathing suit!

More Bathing Suit Brands OBX Locals Love

Image via Kenny Flowers

Maaji is the thing of our '90s dreams, and each bathing suit will make you feel the summer magic we crave all year long. I love the Hot Magenta Adhara V Wire Bralette Bikini Top and Sublimity Regular Rise Classic Bikini Bottoms!

Left on Friday is for the minimalists. But just because the swimsuits are simple and elegant doesn't mean they're boring — and the asymmetrical silhouette on the Shoreline Suit proves it.

Kenny Flowers immediately reminds me of Palm Royale every time I look on their site because of the old school vibe and bright colors. I NEED the Acapulco Underwire Bikini Top and High Waist Bikini Bottom!!

Lime Ricki is the place to go if you're looking for modest swimsuits that will also turn heads all summer long. The bold prints and bright colors are both nostalgic and playful, and it's also a really accessible brand. Celebrate your individuality in a suit like the Shell Stripe Ruffle-Strap One Piece.

Korni Jeane lets you mix and match different vibes to create a bathing suit that's unique to you and your personal aesthetic. I'm confident Kiara would love this Bandeau Top and All Ruffled Up Bottoms.

Every cute bathing suit needs equally cute accessories so check out The 5 Most Comfortable Walking Sandals For Summer, Ranked next!

Brit + Co. may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

Lead image via Kenny Flowers

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