As we鈥檝e kept you updated on all things iPhone 7, one thing has become crystal clear: This year鈥檚 phone release is probably going to be less-than-dazzling. Which means, if your phone is desperate for a new update, you can do it now and live with #NoRegrets in September.


According to Nikkei Asian Review, Apple is expanding its product cycle from two years to three 鈥 meaning that there will be an extra year between those brand new and crazy-exciting phones. According to the news outlet, this is because of a decline in sales and simply a lack of new innovations to deck out the iPhone. Although the phone will undoubtedly be an improvement 鈥 rumors are swirling about storage, battery life, the headphone jack and even a waterproof casing 鈥 there won鈥檛 be any of those flashy, gotta-have-it-now updates that we鈥檝e grown used to.

This is definitely disappointing, if true. Last year, for the first time ever, Apple saw a decline in their iPhone sales, selling 16 percent less in the second fiscal quarter compared to the year before. Hopefully, if the Silicon Valley giant is hoping to not further alienate fans, they鈥檒l go all out for the iPhone 7. Two days ago, the Wall Street Journal鈥榮 Joanna Stern wrote a plea to Apple asking them to 鈥減lease make your iPhone smarter,鈥 and voicing the concerns of Apple users worldwide who feel the tech co. isn鈥檛 keeping up with their competitors. Let鈥檚 hope these concerns don鈥檛 fall on deaf ears.

But hey, if not 2016, then maybe they鈥檒l do it up for 2017. Rumor has it that Apple is planning something BIG for the 10th anniversary of the iPhone.

(h/t Quartz, photos via Apple)