WATCH: IKEA Spoofs Apple With Their Hilarious New Ad
Sometimes, the best solutions are the most simple. At least, that seems to be what IKEA is trying to tell the world (and us, specifically) every time we move apartments. Well, their simplistic mission continues to be accomplished with their latest ad, a genius commercial that spoofs Apple and every other subsequent tech product video to promote their latest innovation… the catalogue.
If you’re looking for a simple, intuitive device that answers all your questions about home design, but NEVER needs to be plugged in, look no further than IKEA’s BookBook. BookBook is, you guessed it, just a regular old IKEA catalogue.
In the video (watch below!) an executive stands against a white background. He asks if there is a simple, innovative solution to your problems. Cue the inspiring music and the slow display of the new technology that will change the world. Spoiler alert, it’s an IKEA catalogue presented as if it was the next iPad or tablet. The best part of the video is the rundown of BookBook’s features: no cables, it comes fully charged with eternal battery life, it has a 7-inch interface you navigate through “tactile touch technology you can actually feel” and “pre-installed” content.
IKEA + Apple = A few of our favorite things. Throw ’em together in a tongue-in-cheek video and we’re good. Now excuse us while we try to scheme up ways that they could *actually* work together…
Did you find this spoof as hilarious as we did? Let us know below!
Back in January, we introduced you to a feel-good cause to inspire your New Year's resolution: a walking challenge to help raise funds for the amazing cancer fighters at The Leukemia & Lymphoma Society. I took part in the challenge with the Brit + Co team and ended up walking 105+ miles in January — it was awesome.
This spring, there's a new challenge on the horizon, The Leukemia & Lymphoma Society's Big Climb. The ask: On May 15, 2021, you can step up to take cancer down by committing to climb 1,311 steps, walking 3.2 miles, or doing 440 chair step-ups at home as part of the Big Climb. If you need some motivation to bring movement back into your daily routine — look no further!
As always, it's free to sign up, but climbers are encouraged to set a fundraising goal to help beat cancer. We'll be organizing another Brit + Co team to step up, and I hope you'll join us too! Keep scrolling for a peek at where I'll be completing the challenge in my Los Angeles neighborhood around the hidden Silver Lake Stairs. Happy climbing!
Never underestimate the power of an accountability buddy! I asked my in-laws, my partner, and a few friends to join me so we can keep each other motivated and accountable in completing the challenge — virtual high-fives all around! Also, my dog Fox is a great climber, too.
An aesthetically pleasing backdrop is a huge motivator for me! I'm fortunate to have all sorts of painted steps around my neighborhood to keep the challenge interesting, but you can also keep cool inside with at-home chair step-ups.
Don't forget to share your progress on social — #BigClimb!
Feel free to break the challenge up if you need to by tackling half the distance in the AM and half at sunset. Here's me 1,311 steps later and ready for a break — but, think I earned this one!