We’re Obsessed With IKEA Russia’s Ad Campaign (You Will Be Too)
Just when you thought IKEA was solely for modern decor-loving urban dwellers, they completely surprise us. We’re talking about the latest IKEA Russia ad campaign, which showcases the versatility of their ultra affordable furniture in some pretty inspiring ways.
Illustrated by the talented London-based artist, Rod Hunt, these graphic drawings show off 10 unique families in their crazy colorful homes. But that’s not the only awesome part of this fun collaboration — there’s also an interactive site, an editorial photo shoot and a book that go along with the illustrations. This is some serious creativity, people.
The intricate and colorful illustrations (which remind us of a mash-up of “Where’s Waldo” + The Sims) and the totally quirky corresponding photographs were compiled into a book. Each of the 10 families has their own detailed story, including how the IKEA furniture plays into their daily routines. It kind of makes us want to redecorate.
Now that we’ve convinced you that the IKEA catalog should be your next coffee table book, let’s talk about the interactive website component for a sec. The site allows you to view each family room in two different ways. See it as a family portrait or as a view of the room, minus the family members. The latter allows you to click on the different IKEA pieces for details on what they are (with links to buy ‘em, of course).
One unique aspect is the difference between all of the families. Who would’ve thought vampires, cake-bakers and zoologists could shop at the same home decor store? And as if you need another reason to be obsessed with this particular campaign, did you catch the use of folding chairs as wall art in the party scene?! Come on!
Are you loving this quirky ad campaign as much as we are? Let us know your IKEA-loving thoughts in the comments or on Facebook!
Fall is right around the corner, and we're getting amped up for our next session of Selfmade, Brit + Co's 10-week interactive startup school. Designed to help you create a new business or grow your existing one, this course is personally led by Brit + Co founder Brit Morin and co-founder Anjelika Temple, and supported by more than a dozen of the top female entrepreneurs, creatives, and investors in the country. Students receive personalized coaching on everything from how to get out of your comfort zone to how to scale your business, and everything in between. And now, thanks to Office Depot, even more of you can join the course!
For the fall session, we're thrilled to team up with Office Depot to grant 200 FREE scholarship seats to the course. Scholarships are open to US residents, focusing on women of color, women from underserved and underrepresented communities, and women in need of support to help them trail-blaze. After all, we firmly believe that your support system is a huge part of how you achieve greatness, and we are here to cheer all of you on.
To nominate yourself or someone you know for a scholarship, head to our nomination form right here. The deadline for scholarship nominations is September 27th — it's time to take the leap!
Beyond the scholarship, Office Depot is all about helping you accomplish more. Whether it be the start phase, growth phase or keep businesses going phase, Office Depot offers a full suite of business solutions, including services and products, to help you work from anywhere, organize and save time and help build your brand.
So what are you waiting for? Take a chance on yourself and get yourself one step closer to truly being selfmade. Learn more about the Selfmade program, apply for a scholarship and prepare to be inspired :)