Katy Perry’s style may have evolved as much as her music, but she has always been true to herself. With that journey in mind, she created her newest fragrance, which launched on August 15.
INDI (from individual, duh) is all about highlighting every person’s originality (its motto is “Different. Together.”). Perry picked a diverse group of five influencers as the faces of the campaign: Blake Von D, an attorney and blogger; Felicity Hayward, curve model and activist; Marilyn Rondón, artist; Ren Spriggs, a transgender model; and Brianna Lance, a creative director and DJ.
The scent is a combination of 11 musks that blend together (we’re sensing a metaphor here). “With INDI, I finally got to play with a bold musk scent. It’s a combination of feminine and masculine, and it’s sexy without being too in your face,” Perry said in a press release about the fragrance.
Perry wants fans to wear the fragrance like a personality accessory. “It’s about expressing your true self and enhancing the incredible individual you are,” she said. The singer also wants to hear from YOU as well. On her site, you can share your own INDI story with the world.
INDI will be sold exclusively at Walgreens and Walgreens.com ($25-$45).
What do you think of Katy Perry’s unique approach to her fragrance? Let us know if you’ll be buying it @BritandCo!
(Photos via Coty)