We鈥檙e ALL for discovering and stocking up on new beauty products (hello, 3D highlighter!), but as we鈥檙e quickly discovering, there鈥檚 a whole world of commodities out there that are meant for more than just your face. We鈥檙e talking about your lady parts, an area of our bods that鈥檚 getting a whole lot of attention from beauty companies as of late: Between the Gwyneth Paltrow-approved vagina jade egg, Lo Bosworth鈥檚 feminine hygiene line, and all these other yoni goodies, it鈥檚 all we can do to keep up!


Now, we鈥檝e really heard it all, however, because a new line of 鈥渓ipstick鈥 has been launched especially for your hoo-ha. Say hello to VMAGIC Feminine Lips Stick, 鈥渂ecause your other lips get chapped too!鈥

TBH, VMAGIC (which retails for $18) actually sounds pretty amazing. Created by Medicine Mama鈥檚 Organic Apothecary, the stick (which is really more of a balm) is meant to keep your labia and entire vulvar skin 鈥渂alanced, moisturized, and purified.鈥 According to the site, it鈥檚 also the 鈥渙nly feminine care cream that is 100 percent natural, free of all dyes, fragrances, soy, hormones, steroids, synthetic preservatives, petroleum, or parabens.鈥 Okay, we鈥檙e officially intrigued.

NEW YORK, NY - NOVEMBER 21: Khloe Kardashian attends the 2016 Angel Ball hosted by Gabrielle's Angel Foundation For Cancer Research on November 21, 2016 in New York City. (Photo by Jamie McCarthy/Getty Images for Gabrielle's Angel Foundation)

Khlo茅 Kardashian is already a huge fan, calling the product 鈥淎quaphor for your vagina,鈥 and we can kind of see why: Made with ingredients such as organic avocado oil and organic honey, VMAGIC is safe to use on external areas (although its all-natural status means it won鈥檛 hurt should a little make its way to your internals) as often as needed to instantly soothe your skin and restore its pH balance. That means no more itching or having to guess which lotions are okay to use on that super sensitive tissue.

As the site explains, many everyday activities can dry out and irritate your most intimate parts, including, 鈥渢ight-fitting jeans, challenging workouts, shaving/waxing, and vigorous sexual activity,鈥 making relief necessary through no fault of our own.

Hey, if it鈥檚 good enough for Khloe, it鈥檚 good enough for us: We kiiind of can鈥檛 wait to try it!

Would you give VMAGIC a try? Tweet us @BritandCo.

(h/t HelloGiggles, photos via Jamie McCarthy/Getty + Medicine Mama鈥檚 Organic Apothecary)