Kegels shmegels! If you really want to give your bits a workout, the current trend is the jade egg. Pop that thing up into your hoo-ha and before you know it, you’ll be reaping all of the benefits (*wink*). But as we all know, Gwyneth Paltrow doesn’t do anything without a little added luxe (check out her $40,000 Airbnb rental, super pricey morning smoothie and bee-sting beauty therapy for a few fine examples). That’s why she wants you to opt for her $66 jade egg for your “yoni” and, natch, it’s totally selling out.

Gwyneth Paltrow

Chatting with “beauty guru/healer/inspiration/friend” Shiva Rose on GOOP, the post initially explains, “The strictly guarded secret of Chinese royalty in antiquity—queens and concubines used them to stay in shape for emperors—jade eggs harness the power of energy work, crystal healing, and a Kegel-like physical practice.”

Gwyneth Paltrow _ Jade Egg

They continue, “Fans say regular use increases chi, orgasms, vaginal muscle tone, hormonal balance, and feminine energy in general.” There’s even a big ol’ pic of a lady inserting an egg at the top of the post in case you need a visual aid to help you decide whether or not this is the item for you.

Shiva herself has been using them for around seven years and “raves about the results,” so the GOOP-y peeps tried ‘em, loved ‘em and are now selling ‘em.

For $66, you can nab yourself a shnazzy Jade Egg, and for slightly less, at $55, you can also opt for a Rose Quartz Egg. Both are currently sold out, so if you want a fancy Gwyn-approved vag egg, you can put your name on the waitlist and keep doing those Kegels for the time being.

Would you pay $66 for a Jade (vag) Egg from Gwyneth Paltrow? Tweet us @BritandCo!

(h/t Pop Sugar; photos via GOOP, Laura Cavanaugh/Getty)