One of the hardest things about being a parent is making time for it all — quality time for your little ones, a bit of quiet and calm time for yourself, time for all the things that they need. One of those basic needs is clothing, but it’s often hard to find time to shop for yourself, let alone your kids. Kidbox, which launched today, is hoping to change the culture around shopping and make it more fun — and stress-free — for families.


Here’s how it works: You fill out a profile for each of your kids based on their likes and dislikes, and you get sent a box with six to seven items of clothing from brands such as Limited Too, 7 For All Mankind and Lucky Brand. For $98, you can keep the whole box and your card on file gets charged. You can return and exchange as needed, and leave feedback on the individual items so that your profile preferences get updated if you choose to order another box.


It’s not a subscription service, but more of an on-demand situation — your kids need clothes and you’re too busy to shop online or in-store, so Kidbox will do the work for you. But here’s where it gets good: Kidbox is also a one-for-one program, kind of like TOMS or Warby Parker. They’ve paired up with K.I.D.S./Fashion Delivers to help bring that new clothing feeling to kids in need. It’s the largest non-profit devoted to donating kids’ clothes to those who need them, and the founders of Kidbox suggest that this might be a good teaching opportunity for social responsibility. Bonus: The super cool boxes are recyclable — and would make really great storage boxes for crafts, don’t you think?

Show off any kiddie clothing skills you have on Instagram with the hashtag #iamcreative!

(Images via Kidbox)