With so many gorgeous gals taking their tresses to the next level with colors, cuts, and styles, it’s only natural to have a major case of hair envy. The Mane Attraction will help you sort through which looks are worth trying with a biweekly dive into the latest hair trends taking over the red carpet and Instagram.

In the social media-obsessed world that we live in, we can’t help but see a whole lot of celebrity hair inspiration as we scroll through our feeds. First it was ’90s-inspired scrunchies and padded headbands worn by some of our favorite stars, including Selena Gomez, J.Lo, Hailey Baldwin and Kate Middleton; now it’s all about crimped waves from the ’80s. While it’s likely been forever since you’ve dusted off your crimper, celebrities are making a case for a modern take on the angular waves. Unlike traditional crimped strands that are characterized by sharp back-and-forth bends from roots to ends, the modern look is all about the same movement without the harsh angles. To add the throwback trend to your beauty arsenal, check out the step-by-step tutorials below.

Relaxed Crimped Waves

As alluring as Kim Kardashian West’s KKW Beauty Classic Blossom Collection is, it was her down-to-there hair from the September 2018 campaign (shown above) that caught our attention and wouldn’t let go. To find out how to bring the relaxed crimped-wave look to life, Chris Appleton, the Color Wow Global Creative Director and creator of her trend-setting tresses, shares his process below. (Photo via Chris Appleton)

You’ll need:

  • smoothing spray
  • boar bristle brush
  • blow dryer
  • heat protectant texture spray
  • triple barrel waving iron
  • detangling brush
  • shine serum


1. Prep hair with Color Wow Dream Coat Anti-Humidity Hair Treatment ($28) and blow-dry with a boar bristle brush until smooth.

2. Spritz hair with Color Wow Style on Steroids Texturizing Spray ($24) to build volume and protect against heat.

3. Use a BaBylissPro Porcelain Ceramic Triple Barrel Waver ($66) to clamp hair in sections starting from the roots, working almost all the way down to the ends. While the tool isn’t a traditional zig-zag plate crimper, the three round barrels help create the same back-and-forth wave without any major angles, making it ideal for a softer take on the hair trend. Stop two inches from the ends and lightly crimp them for a more natural-looking finish.

4. Using a Tangle Teezer The Ultimate Finishing Tool ($20), brush through the waves and add a drop of Color Wow Pop and Lock Gloss Treatment ($20) for shine and control.

crimp-like Curls

Craving a more defined style than the reality star-turned-makeup-mogul’s mane? Turn your attention to Blake Lively’s lioness waves. Celebrity stylist Rod Ortega (the pro behind the wild style above for a December 2018 appearance) shares his step-by-step with us. (Photo via Roy Rochlin / Stringer/ Getty)

You’ll need:

  • volumizing spray
  • blow dryer
  • curl diffuser
  • 1-inch curling wand
  • hairspray
  • compact flat iron
  • dry shampoo


1. Starting with damp hair, prep with Christophe Robin Instant Volumizing Mist with Rose Water ($39) at the roots and brush through.

2. Use the T3 Cura LUXE Hair Dryer ($285) and the T3 Soft Curl Finger Diffuser Attachment ($30) to dry hair and build body and texture.

3. Once dry, use the T3 1” Undone Waves Barrel ($95) to wave hair. “The key to creating these corkscrew curls is taking 1/2-inch sections of the hair, twisting the section, and then wrapping around the barrel,” Ortega says. “The heat from the barrel is setting the tightly twisted hair into that formation, resulting in a tighter, crimped finish versus a regular curl or wave.”

4. After curling your entire head of hair, spritz with L’Oréal Paris Elnett Satin Extra Strong Hold Hairspray ($12) to add hold.

5. Run your fingers through your roots and use the T3 SinglePass Compact Straightening & Styling Iron ($89) to smooth the hairline and around your ears.

6. Finish with a light-hold dry shampoo to build more body in the hair. “It’s important to use something light and not too sticky so the hair is still movable,” Ortega says.

Do you love these retro crimped waves? Tell us @BritandCo!

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