Redbook recently posted an article that outlined Every. Single. Product. from Kim Kardashian’s daytime makeup routine and it’s bananas for a couple reasons. 1) It’s crazy that her *daytime* makeup look consists of a casual 50 products. 2) Her whole contouring routine, tools included, costs over $1,200.
Obviously, $1,200+ on a daytime makeup routine is not practical for anyone, quite frankly, but we were curious about those 50 products she swears by so we decided to uncover an affordable drugstore dupe for each product in Kim’s daily makeup routine, which brought the total down (WAY down) to less than $400 total. Are you ready to be schooled in drugstore dupes? Brace yourselves.
1. Wet wipes
Step one, to prep the face for makeup and to ensure it’s squeaky clean.
Drugstore dupe: Score! Mrs. West’s fave facial wipes are already a drugstore find.
2. Facial moisturizer
Step two, to hydrate and smooth her skin in preparation for the other 48 products ;)
Kim uses: Kiehl’s Ultra Facial Moisturizer ($19)
Drugstore dupe: Olay Active Hydrating Beauty Fluid Original ($10)
3. Brow brush
Step three, to perfectly outline + fill in those killer brows.
Kim uses: Anastasia Beverly Hills Eyebrow Brush ($18)
Drugstore dupe: Ardell Duo Brow Brush ($5)
Step four, to even skin tone and blur imperfections.
Kim uses: Giorgio Armani Luminous Silk Foundation ($62)
Drugstore dupe: CoverGirl Outlast Stay Luminous Foundation ($13)
5. Foundation brush
Step five, to ensure an even application of foundation.
Kim uses: It Cosmetics Double-Ended Airbrush Foundation Brush ($48)
Drugstore dupe: Sonia Kashuk Retractable Tools Dual Foundation/Powder Brush ($15)
6. Makeup sponge
Step six, to flawlessly blend the foundation.
Kim uses: beautyblender Original Sponge ($20)
Drugstore dupe: Real Techniques Miracle Complexion Sponge ($6)
7. Shine-free powder
Step seven, to keep shine at bay all day.
Kim uses: Benefit POREfessional Agent Zero Shine-Vanishing Powder ($30)
Drugstore dupe: Neutrogena Shine Control Powder ($13)
8. Lip conditioner
Step eight, to moisturize and smooth your lips before any other product touches them!
Kim uses: MAC Lip Conditioner ($16)
Drugstore dupe: e.l.f. Studio Lip Exfoliator ($3)
9. Powder puff
Step 9, to use a fluffy powder puff for featherlight powder application.
Kim uses: MAC Powder Puff ($12)
Drugstore dupe: Walgreens Studio 35 Beauty Powder Puffs ($3)
10. Brow pencil in medium brown
Step 10, to lightly fill in those brows.
Kim uses: Anastasia Beverly Hills Brow Wiz Eyebrow Pencil ($21)
Drugstore dupe: Maybelline Define-A-Brow Eyebrow Pencil ($7)
11. Brow powder
Step 11, to fill in brows with your ideal powder shade(s).
Kim uses: Anastasia Beverly Hills Brow Pro Eyebrow Powder Palette ($88)
Drugstore dupe: Milani Brow Fix Kit ($8)
12. Eyeshadow highlight for inner corner of eye
Step 12, to make your eyes appear big + bright.
Kim uses: Marc Jacobs Twinkle Pop Eye Stick ($28)
Drugstore dupe: e.l.f. Studio Eyeliner & Shadow Stick ($1)
13. Eyeshadow brush for inner corner of eye
Step 13, to deposit color and blend the inner corner eyeshadow.
Drugstore dupe: Sonia Kashuk Small Eyeshadow Brush ($10)
14. Eyeshadow palette
Step 14, to add depth to your eyes.
Kim uses: Charlotte Tilbury Golden Goddess Eyeshadow Palette ($52)
Drugstore dupe: Milani Fierce Foil Eyeshine Palette ($10)
15. Eyeshadow crease + liner brush
Step 15, to add definition to your eyes with the right tool.
Kim uses: Stila Double-Sided Crease and Liner Brush #15 ($32)
Drugstore dupe: Studio Basics Angled Eyeliner & Shading Brush ($6)
16. Facial highlighter
Step 16, to give your face a subtle and flattering glow.
Kim uses: Anastasia Beverly Hills So Hollywood Facial Highlighter ($28) — this stuff hasn’t even been released yet!
Drugstore dupe: Physicians Formula Mineral Glow Pearls ($14)
17. Facial priming + setting spray
Step 17, to keep all your hard work (aka makeup) in place all day long. This step can also be done after you moisturize to prime your skin.
Kim uses: MAC Prep + Prime Fix+ Spray ($22)
Drugstore dupe: L’Oreal Paris Infallible Pro-Spray & Set Makeup Extender Setting Spray ($17) OR you can DIY your own ;)
18. Long-wearing gel eye pigment
Step 18, to add color and contour to your eye crease.
Kim uses: Kevin Aucoin Primatif Eye Pigment ($48)
Drugstore dupe: Maybelline Color Tattoo 24HR Cream Gel Shadow ($7)
19. Eyeshadow palette in shimmery nudes
Step 19, to define your eyes *even* more.
Kim uses: Charlotte Tilbury Dolce Vita Eyeshadow Palette ($52)
Drugstore dupe: L’Oreal Colour Riche La Palette Nude ($20)
20. Black liquid eyeliner
Step 20, to emphasize your lashes by adding definition to the lash line.
Kim uses: MAC Boot Black Liquid Eyeliner ($21)
Drugstore dupe: L’Oreal Lineur Intense Liquid Eyeliner ($7)
21. Eyeliner brush
Step 21, because you and Kim can apparently never have too many eyeliner brushes.
Kim uses: Anastasia Beverly Hills Eyeliner Brush #3 ($18)
Drugstore dupe: Revlon Double Ended Smokey Eye Brush ($6)
22. Gel eyeliner color in black
Step 22, to add EVEN MORE depth to your eyes.
Kim uses: Anastasia Beverly Hills Waterproof Creme Eyelid Color ($18)
Drugstore dupe: Maybelline Lasting Drama Gel Eyeliner ($8)
23. Eyelash curler
Step 23, to reeeally open up your eyes!
Kim uses: Surratt Relevee Eyelash Curler ($30)
Drugstore dupe: Revlon Eyelash Curler ($6)
24. Color-correcting cream makeup
Step 24, to correct any blotches or splotches.
Kim uses: Dermacolor Camouflage Creme Mini-Palette ($29)
Drugstore dupe: NYX Conceal, Correct & Contour Palette ($12)
25. Metallic-y eyeliner
Step 25, to add a little sparkle to your lash line.
Kim uses: Giorgio Armani Eye Tint Eyeliner ($38)
Drugstore dupe: L’Oreal HiP High Intensity Pigments Color Chrome Eyeliner ($10)
26. Copper eyeliner pencil
Step 26, to add tasteful sparkle to your eyes.
Kim uses: Urban Decay 24/7 Glide-On Eye Pencil ($20)
Drugstore dupe: Wet n Wild Color Icon Liner Shimmer Eye Pencil ($1)
27. Brown eyeliner pencil
Step 27, because you don’t look like a raccoon just YET ;)
Kim uses: Charlotte Tilbury Rock ‘N’ Kohl Eyeliner ($27)
Drugstore dupe: Revlon ColorStay Liquid Eye Pen ($10)
28. Concealer brush
Step 28, to hide imperfections.
Kim uses: LORAC Concealer Brush #103 ($25) — note that this brush is now discontinued.
Drugstore dupe: EcoTools Airbrush Concealer Brush ($4)
29. Finishing powder
Step 29, to blend and provide an even finish to your makeup.
Kim uses: Bobbi Brown Sheer Finish powder ($38)
Drugstore dupe: e.l.f. Studio Perfect Finish HD Powder ($6)
30. Volume-building mascara
Step 30, to add volume and to darken your lashes.
Kim uses: Benefit Cosmetics They’re Real! Lengthening Mascara ($24)
Drugstore dupe: L’Oreal Voluminous Carbon Black Volume Building Mascara ($7)
31. Eyeshadow palette
Step 31, to add some warm colors to your eyes. That’s right, this is the *third* eyeshadow palette on this list.
Kim uses: Charlotte Tilbury Vintage Vamp Eyeshadow Palette ($52)
Drugstore dupe: Sonia Kashuk Prima Ballerina Eye Quad ($14)
32. Super long-wearing eyeliner pencil in black
Step 32, to line your eyes + ensure it stays put.
Kim uses: Cargo Swimmables Eye Pencil ($18)
Drugstore dupe: Rimmel Scandal Eyes Waterproof Eyeliner ($4)
33. Waterline eyeliner
Step 33, because your waterline needs its own liner.
Kim uses: Sigma E17 Waterline Liner ($14)
Drugstore dupe: EcoTools Flat Eyeliner Brush ($4)
34. Foundation powder
Step 34, to give your skin a matte finish with light coverage.
Kim uses: MAC Studio Fix Foundation Powder ($27)
Drugstore dupe: Neutrogena Mineral Sheers Compact Powder Foundation ($14)
35. False eyelash bunches
Step 35, to add length to your lashes.
Kim uses: Red Cherry False Eyeleashes ($3)
Drugstore dupe: Ardell Natural Lashes ($4) — note that while Red Cherry lashes are less expensive, they’re not typically available in drugstores.
36. Lash adhesive
Step 36, so your falsies stay on all day!
Kim uses: DUO Eyelash Adhesive ($9)
Drugstore dupe: DUO Eyelash Adhesive ($9) — you’re in luck! Kim’s go-to lash adhesive is already a drugstore staple.
Step 37, to help with false eyelash application + to quickly tweeze any stray brow hairs.
Kim uses: Anastasia Beverly Hills Precision Tweezers ($28)
Drugstore dupe: Tweezerman Mini Tweezers ($16)
38. Matte bronzer
Step 38, to define your cheekbones.
Kim uses: Benefit Cosmetics Hoola Matte Bronzer ($28)
Drugstore dupe: Rimmel Natural Bronzer ($5)
39. Blush brush
Step 39, to put on that bronzer with the correct brush type + shape.
Kim uses: Trish McEvoy Sheer Blush Brush #2B ($49)
Drugstore dupe: Sonia Kashuk Blusher Brush #2 ($17)
40. Contour kit
Step 40, to sculpt your face.
Kim uses: Anastasia Beverly Hills Contour Kit ($40)
Drugstore dupe: NYX Wonder Stick ($12)
41. Fluffy eyeshadow brush
Step 41, to blend in ALL the product you have on your eyes at this point.
Kim uses: Vincent Longo Eyeshadow Brush #22 ($20)
Drugstore dupe: e.l.f. Studio Flawless Concealer Brush ($3) — yes, this is technically a concealer brush but it’s actually the perfect fluffy eyeshadow brush. Trust me!
42. Glow-y bronzer
Step 42, to highlight the contour you so masterfully did in step 40.
Kim uses: Charlotte Tilbury Filmstar Bronze & Glow Bronzer ($68)
Drugstore dupe: NYC Sun 2 Sun Bronzing Powder ($5)
43. Powder highlighter
Step 43, to highlight the high points of your face: your cheekbones, the bridge of your nose and chin.
Kim uses: Benefit Cosmetics Watts Up! Powder Highlighter ($30)
Drugstore dupe: L’Oreal Paris True Match Lumi Powder Glow Illuminator ($10)
44. Long-wear blush
Step 44, to brighten up your cheeks.
Kim uses: Too Faced Love Flush Long-Lasting Blush ($26)
Drugstore dupe: Sonia Kashuk Beautifying Blush ($9)
45. Blending brush
Step 45, to blend in your blush and highlighter.
Kim uses: Trish McEvoy blending brush #48 ($49)
Drugstore dupe: Black Radiance Blush Brush ($3)
46. Tapered blending eyeshadow brush
Step 46, a specially-designed, tapered blending brush that will blend your eyeshadow even more.
Kim uses: Sigma E35 Tapered Blending Brush ($16)
Drugstore dupe: e.l.f. Essential Blending Eye Brush ($1)
47. Neutral-colored lip liner
Step 47, to fill in your lips and create a base for other lip colors.
Kim uses: Kevin Aucoin lip pencil ($25)
Drugstore dupe: NYC Automatic Lip Liner ($2)
48. Next-level eyelash curler
Step 48, to go beyond the basic eyelash curler + fully curl your lashes.
Kim uses: Preo Eyelash Curler ($28)
Drugstore dupe: Revlon Spotlight Eyelash Curler ($9)
49. Lip colors
Step 49, to add color (a lot of color!) to your lips and really bring them out. You’re almost done!!
Kim uses: Tom Ford Lip Colors ($52) — note that Kim uses “like five” to mix until she gets her ideal shade for the day.
Drugstore dupe: Wet n Wild Silk Finish Lipstick ($1)
50. Blotting sheets
Step 50 (!), to blot away any shine/sweat you’ve produced while using these 50 products and tools.
Kim uses: TATCHA Aburatorigami Blotting Sheets ($12)
Drugstore dupe: Clean & Clear Oil Absorbing Sheets ($5)
SO there you have it: 50 products and tools Kim uses and 50 less expensive options. Keep in mind there are a bunch of repeat products in this list — OH KIM — like the eyeshadow palettes, so you can streamline this list even more. Who knew looking like Kim Kardashian could be *so* simple ;)
Are some of these products already your faves? Share your thoughts with us in the comment section below.
(h/t Redbook; featured photo via Michael Loccisano/Getty)