This New T-Shirt Brand Wants You to Meet the People Who Made Your Top
In an age where everything is becoming more and more automated, brands are working to make the consumer experience more authentic and human. Just last month, for example, a new clothing company launched with the goal of making the connection between potential shoppers and their brand as human as possible.
Known Supply‘s mission is to provide apparel in a way that celebrates the people who make it. This means introducing you to the woman who made your clothing in “an effort to bring people back to the forefront,” according to the brand. Each piece you purchase comes with the signature of the person who crafted it, and you can use it to learn more about them on Known Supply’s site. You can even write a personal note!
The clothing company was started by two lifelong best friends and is committed to keeping the supply chain transparent, so that customers can see what’s happening every step of the way, and even participate if they want by connecting with the creators. The premium garments are produced at the brand’s facilities in Peru, which offers meaningful employment to women affected by poverty.
Known Supply explained its belief that “the more shoppers put people first when it comes to making their purchasing decisions, the clothing industry will too. Collectively, the apparel industry will be told that all people are valuable, and in the process, the lives of the millions of people who are a part of it will be changed.” That’s a mission we can get behind!
What do you think of Known Supply and its twist on the shopping experience? Discuss @BritandCo!
(Photos via Known Supply)
Fall is right around the corner, and we're getting amped up for our next session of Selfmade, Brit + Co's 10-week interactive startup school. Designed to help you create a new business or grow your existing one, this course is personally led by Brit + Co founder Brit Morin and co-founder Anjelika Temple, and supported by more than a dozen of the top female entrepreneurs, creatives, and investors in the country. Students receive personalized coaching on everything from how to get out of your comfort zone to how to scale your business, and everything in between. And now, thanks to Office Depot, even more of you can join the course!
For the fall session, we're thrilled to team up with Office Depot to grant 200 FREE scholarship seats to the course. Scholarships are open to US residents, focusing on women of color, women from underserved and underrepresented communities, and women in need of support to help them trail-blaze. After all, we firmly believe that your support system is a huge part of how you achieve greatness, and we are here to cheer all of you on.
To nominate yourself or someone you know for a scholarship, head to our nomination form right here. The deadline for scholarship nominations is September 27th — it's time to take the leap!
Beyond the scholarship, Office Depot is all about helping you accomplish more. Whether it be the start phase, growth phase or keep businesses going phase, Office Depot offers a full suite of business solutions, including services and products, to help you work from anywhere, organize and save time and help build your brand.
So what are you waiting for? Take a chance on yourself and get yourself one step closer to truly being selfmade. Learn more about the Selfmade program, apply for a scholarship and prepare to be inspired :)