On this day in the world of LEGO… but for real, it seems like we stumble across a brand new LEGO-powered project every single day of the week! We just might need to dedicate a daily post to these colorful bricks we all know and love. Today’s find is one of those stories that will make you smile, and might even make you want to make more things.

Last year, Italian designer Marco Sodano became Internet-famous for his cleverly pixelated series of famous paintings recreated with LEGOs. As he told AdWeek, he created these pieces in order to convey “the belief that every child with LEGO can become a great artist like Da Vinci and Vermeer.”

Like so many creative artists and designers, Sodano initially created these pieces as food for thought, a creative exercise, if you will. Internet popularity was a nice side effect, but then what? Usually, a series like this fades away and that domain name you bought just for this project seems totally useless. But this designer hit the jackpot.

This brand new series of works is part of an official LEGO campaign, produced by ad agency Geometry Global in Hong Kong, with Marco Sodano credited as Art Director. Sometimes those random side projects you make just for fun can actually turn into your job. How cool is that?

What interesting ad campaigns have you seen lately? Talk to us in the comments below.

(h/t BuzzFeed + AdWeek)