If you’ve been fired up over women’s issues since the history-making Women’s March, you’re not alone. The beauty mavens at L’Occitane just did something major for the gender equality movement. In honor of globally recognized International Women’s Day (which is March 8 — whoop whoop!), today the brand is releasing a limited-edition, violet-scented solidarity balm.
The lip treatment features 98 percent fair-trade certified shea butter, which is sustainably harvested by women in Burkina Faso, and is covered in a pattern inspired by traditional African prints. L’Occitane’s long-standing partnership with the country has provided some 17,000 women with the opportunity for safe employment.
Oh yeah, and did we mention that a whopping 100 percent of profits go to the UN Women’s Fund for Gender Equality? In other words, buying this ultra-pampering balm isn’t just a treat for your lips — it’s helping to promote entrepreneurial endeavors by women across the globe.
Be sure to snag yourselves one of these luxurious balms in stores or online — you’ll be doing so in the name of gender equality and solidarity among women worldwide!
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