Some of our favorite sartorial players are those who realize that fashion doesn’t fit just one size. Among those bookmarked brands championing the clothing-for-all model is ModCloth, the e-tailer that last year expanded its size range up to 4X (or size 28/30) and is now adding to that slow clap-worthy arsenal with a brand-new collection designed to fit and flatter nearly any woman. Yes, that means you!
In collaboration with Nicolette Mason, style blogger bombshell and “Big Girl in a Skinny World” columnist for Marie Claire, ModCloth has created a majorly inclusive fashion line that will be available in sizes XS-4X. Launching October 6, the 11-piece collection puts a modern touch on vintage-inspired silhouettes that range from total girly-girl to elegantly glam.
According to a Refinery29 interview, the collection of A-line dresses and polished separates was inspired by retro-styled girl gangs like the Pink Ladies from Grease who put their bffs before all else. “I’m sort of obsessed with all iterations of girl power, and dismantling the idea that we have to compete with each other to succeed,” said Mason. “I’m inspired much more by supporting other women who are doing awesome things.”
That sensibility comes across in these designs, which were thoughtfully devised to appeal to all kinds of women — plus-sized or otherwise. “I also wanted to think about colors and shapes that would flatter all skin tones and body types — and not just my own.” Just scroll through the lookbook to see Mason style out the garments on her curves alongside ModCloth co-founder Susan Gregg Kroger, who’s modeling the exact same pieces to show how the clothes translate on different figures (and btw, they look gorg on both gals).
With more women in the U.S. today wearing a size 16 than a size 0, 2 and 4 combined, a collection this wide-ranging shouldn’t feel so innovative, yet it does. Because even though the concept of sourcing, producing and promoting both stylish and size-diverse clothing is business as usual for ModCloth, it’s still alien to fashion’s most major players. Let’s hope that collaborations like this can influence the greater industry to rewrite the rules that have fallen so far out of line.
What are your feelings on clothing-for-all concepts? What other ways can brands embrace and promote size diversity? Tell us in the comments below.