Black Friday is many people’s favorite day of the year. It’s the day you get to exercise off that huge Thanksgiving meal by running around like a mad person trying to beat other people to the front of the lines for sweet deals (this year it’s also the day that the Gilmore Girls revival happens, so make sure to watch that after you’re done watching Friends reruns!). The deals are great for us consumers, but they’re also great for businesses looking to rake in the cash during the holiday season. If you’re going to buy Christmas presents for everyone on your list, you should at least be able to get discounts, right?!

However, this year some companies are doing something a little unorthodox with their Black Friday earnings. Take Patagonia, for example. The outdoor clothing company is going to donate 100 percent of its sales (estimated to be over $2 million) to nearly 800 environmental groups around the world. That’s a LOT of money to be donating, as if we even need to tell you. Think of all the good that could be done if more companies followed Patagonia’s model!

The company contributing to environmental groups is perfectly in line with their brand. They sell outdoor supplies, so it only makes sense that they’d want to protect the environment that they’re encouraging people to go out and experience. Patagonia has always been charitable — they donate one percent of their global daily sales to environmental organizations, and last year that totaled $7.1 million. Wowza!

Another company using its earnings for good is Handy, an on-demand home services platform. On Black Friday, every service booked through Handy will earn employees 50 percent more than they are normally paid, regardless of when the services are scheduled for. Since a lot of workers are faced with difficult choices during the holiday season, we’re glad this company is doing something different.

It’s so good to see some businesses being more aware of social, environmental and economic issues this year. It means the holidays can be more enjoyable for everyone!

What’s the most generous thing you’ve seen so far this holiday season? Tell us @BritandCo!

(Photos via Dan Dalton/Getty + Hero Images/Getty)