Now that the weather has officially cooled down, it’s time to start warming up to fall beauty. Forget the punchy coral hues of summer and embrace a moodier vibe by picking plum as your seasonal color-of-choice. Here’s how to effortlessly wear the flattering shade on your eyes, cheeks, and lips — separately and all at once.


Wearing this juicy hue on your eyes, cheeks, and lips is a stunning full-face look, but make sure you don’t go overboard. Opt for a deeper pigment on your lips like Maybelline Color Sensational Vivid Matte Liquid Lip Color ($7) in Possessed Plum, but give your blush and shadow a subtle, more muted vibe for balance. For a quick hack, swirl a shadow like NARS Shimmer Eyeshadow ($26) in Ondine onto your cheeks too with a light hand.


When putting plum on your peepers, consider trying a color with a bit more depth instead of a super vibrant shadow. Using a fluffy eyeshadow brush, sweep on a shadow similar to MAC Eyeshadow ($16) in Blackberry. The matte, deep purple is buildable, so you can start out sheer and add layers to amp up the intensity.


Adding a multi-dimensional touch to a plum lip instantly elevates your look. Apply a stunning rich purple like L’Oreal Infallible Paints ($10) in Bewitching Bordeaux all over your pout, and then pat on L’Oreal Infallible Paints Metallic ($10) in Smoldering Eclipse into the center for a trendy, two-toned look.


A super pigmented purple blush will perk up your complexion and add a flattering contour to your cheeks at the same time. Unlike typical pink and coral blush, a pop of plum on the apples of your cheeks is an unexpected and refreshing seasonal twist. Lightly dust on a color like Lorac Color Source Buildable Blush ($23) in Ultra Violet until it warms your complexion up — then, add more if you want to amp it up.

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(Illustrations by Sarah Tate)