We’ll definitely shell out some cash for a splurge purchase every once and a while but for the most part we’re usually trying to find the best way to spice up our style on the cheap. We’re guessing when you want to add a few new pieces to your wardrobe your first stop is usually somewhere like H&M or Forever 21 – but that all may be about to change.


The Irish department store Primark is officially coming to America. If you’re not currently familiar with this fast fashion wonderland, let us get you up to speed. With a women’s, men’s, kid’s, home and beauty department, Primark is Europe’s go-to spot for super cheap, ultra-trendy pieces that will likely only be cool for the season. It’s also a great place to scour for hidden gems or wardrobe staples. One of this writer’s most complimented dresses was purchased from Primark for a whopping £5 ($7) – just sayin’.


The retail chain – which has been in Europe, the UK and Ireland for 46 years – will make its American debut in Boston. The 77,000 square-foot location will open on September 10 of this year. Inside you’ll find a curated selection from the editors at Refinery29, products exclusive to the US and all of your usual Primark favorites (AKA all the basics you could ever want).

They will also be opening a location in Philadelphia in November and plan to have a total of nine stores across the US by 2016. Some of those are set to be in New York, New Jersey and Connecticut.


If a Primark store isn’t headed to you quite yet, you can still check out the looks on their new, US site. As of now you can browse a few of their favorite pieces but currently there is no option to purchase things online. Considering we already spotted a makeup bag, striped tee and fall shoe we love (for a cumulative total of $32 no less) we’re really hoping that changes once the Boston location opens.

Have you shopped at Primark before? What did you score? Share with us in the comments below.

(Photos via Primark)