Earlier this summer, Sephora announced that their beloved points program was going to start adding expiration dates to shoppers’ carefully accumulated rewards points. Fans were not happy, and many threatened to look elsewhere for stores that would appreciate their loyalty. This week, Sephora introduced a new way to get back on their good side with the introduction of a new weekly sale called Weekly Wow.
Each discount will be announced on Thursday and will last until the following Thursday, when a new deal debuts. The catch is, the store is adamant about offering the sales only while supplies last.
This week, for the first ever sale, the store put five of its most popular makeup palettes on sale for 50 percent off! Needless to say, fans acted quickly in response to this amazing deal, and all but one palette was gone in no time. Next week, you might want to set an alarm to come away with the goods.
The five palettes — Stila Eyes Are the Window ($25, on sale from $50), Stila Matte ‘n Metal Eyeshadow Palette ($25, on sale from $50), Anastasia Beverly Hills Contour Kit ($20, on sale from $40), and Anastasia Beverly Hills Contour Cream Kit ($20, on sale from $40) — were all gone in a flash. It’s not hard to see why; those are deals that can’t be beat.
You might be bummed to see one of your favorite, super-discounted palettes gone too soon, but there’s still one left! Tarte Rainforest of the Sea Skin Twinkle Lighting Palette Volume II ($21, on sale from $42) can still be claimed to make highlighting #goals a reality.
If you don’t see what you wanted this week, now you have a new reason to look forward to Thursdays.
Are you excited about Sephora’s new weekly deal? Tell us if you think this makes up for their new points expiration policy @BritandCo!
Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.
(h/t Racked; photos via Tarte, Tristan Fewings, Mark Metcalfe/Getty)