You might think that a bold statement lip requires a bright red or hot pink shade, but The Lipstick Lobby is here to teach you otherwise. And, this time, Gloria Steinem is here to back the brand up.

Self-proclaimed as a “social justice brand protesting with a bold statement lipstick,” The Lipstick Lobby has been behind do-good shades such as FIRED UP, an orangey red that supports gun control, and KISS MY PINK, a punchy pink that rallies for women’s healthcare and reproductive rights. Both donated 100 percent of net profits to a non-profit organization that allied with those causes. As beautifully bright as these two shades were, today it’s all about shedding the color and opting to be in the clear.

Launching August 21, The Lipstick Lobby’s fourth shade is in partnership with the unPrison Project and queen of our feminist hearts, Gloria Steinem. Where previous partnerships have centered around Planned Parenthood, the ACLU, and The Brady Campaign to Prevent Gun Violence, the unPrison Project is a female-led nonprofit organization that empowers women and girls in prison by teaching them marketable skills. It’s through these teachings that women behind bars are able to stay connected to the outside world and their inner potential.

“We must address the problems as we see it — incarcerated women have the odds stacked up against them and do not have the resources to provide for themselves and their families or to get the help they need,” says Steinem in the brand’s press release for the launch. “I chose the name ‘IN THE CLEAR’ because it speaks to the accessibility of this product — clear is universal and wearable for anyone and everyone who wants to make an impact. It also speaks to the fact these women now have a full, free life ahead of them. We all have a right to feel ‘in the clear’ regardless of our past.”

The lipstick features a clear vitamin E lip balm that can be worn by anyone who wants to make a bold statement with their beauty purchases. Available for $19 online at www.thelipsticklobby.com and at Opening Ceremony retail stores in Los Angeles and New York City, 100 percent of all net profits will go to the unPrison Project.

“Following the launch of FIRED UP, I knew I wanted the next The Lipstick Lobby shade to focus on women, specifically those who really needed the visibility and resources,” Davida Hall, founder of the Lipstick Lobby says. “Through our relationship with Gloria, we were introduced to Deborah [the founder of the unPrison Project] and the on-the-ground work she is doing on her own with the unPrision Project to help incarcerated girls and women. It was the perfect fit for us.”

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