With so many awesome Kickstarter projects out there, choosing one to support is harder than deciding which desserts to bake for your bestie’s b-day. That’s why we’re so obsessed with The Parative Project’s new campaign, which pairs t-shirts with social good. Fueled by a passion for the classic tee, founder Drew Oxley is driven by more than producing positive, comfortable shirts and looks. His project does that and also supports rescued women in India through partnerships with Freeset and The Aruna Project.

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Beyond the stylish graphic tees, The Parative Project provides women with more business opportunities and new skills. According to Drew, “When women exit human trafficking and enter the workplace of Freeset and Aruna, their quality of life takes a huge jump. They have access to fair pay to provide for their families, education for their children and aftercare.”


The goal of their Kickstarter campaign is to keep The Parative Project’s momentum going by helping them redo their website to better inform people about the issues involved in human trafficking. It would also support the growth of their wholesale business, which would bring new products (and thereby skills) to the women, offer aftercare and education scholarships and continue to support the efforts of Freeset and The Aruna Project.


Another great bonus? Those incredible tees. Drew’s wife, Carolyn, gave us the 411 on how to style them. She told us, “We chose black and grey for the tees so they would be perfect to pair with denim. They also look amazing layered under a plaid flannel or chambray. The design on the Freedom Tee is fun to wear like an old band tee; I could see it with a denim jacket, ankle boots and a skirt.”


For $25, you can snag a stylish tee, support other women and join the fight against this silent epidemic — all awesome reasons this Kickstarter should jump to the top of your “definitely worth the investment” list. Of course, if you’re looking for more ways to get involved with the cause, follow or reach out to the The Parative Project on Twitter, Instagram and Facebook.

Will you be supporting the Pariative Project? Let us know in the comments below!