The Secret to Loving Running? The Color Run
Dread running? Love running? Either way, you are bound to love it more by competing in The Color Run, a one of a kind experience that is all about getting colorfully dirty with your friends and family.
The concept of The Color Run is super simple (and super awesome). Start by wearing all white, as if you are a human canvas. As you run, you will get blitzed with "color dust" so that by the time you hit the finish line you are all color-crazy. Each kilometer is associated with a designated color: 1k is yellow, 2k is blue, 3k is green, 4k is pink, and the 5k finish is a “Color Extravaganza." As the runners/walkers hit the Kilometer COLOR ME RAD™ Zones, they are blitzed by volunteers, sponsors, and staff with COLOR. Hello, photo opp!? Don't forget your cameras, people.
I'm planning to sign up for the San Francisco run once registration opens. The race is being held in nearly 20 cities across the U.S., so find the city nearest you and register! Send us pics if you compete – we can't wait to see how crazy they turn out.
Hi, I'm Brit, the founder and CEO of Brit + Co. I'm a young mom of two, tech nerd and design-inclined lady who has a zillion hobbies and curious about... just about everything! My mission from the beginning has been to unlock women's creativity and courage to try new things so that they can find the path to their true passions.