Eco-friendly period options have been making their way into mainstream media recently and are not only helping women deal with Aunt Flow in a healthier way, but are also getting rid of the stigma around talking about our cycles. We have menstrual cups, sponges and even free bleeding. But some of us aren’t quite ready to go 100 percent green yet, and for those ladies out there who prefer the comfort of a tampon but still want to have a healthier and more eco-friendly period, THINX is giving us the first reusable tampon applicator.


THINX is the brand behind the period undie, so these badass ladies are no newbies when it comes to thinking about our needs. Every year, 7,000,000,000 plastic tampon applicators end up in landfills, so even if you have taken the first step toward period wokeness and are using organic tampons, the level of waste is still astronomical. THINX’s reusable applicator, RETA, is made with sustainable, medical-grade silicone and comes in a sleek, lipstick tube design that you won’t need to hide as you make your way to the bathroom at work. Insert one of THINX’s organic tampons into the applicator and use as you would any tampon. Once you’re done, simply wash the applicator and slip it back into its sleeve. It’s as simple as that to have a waste-free period.


RETA will be launching in March, but for now you can sign up to be added to the waitlist to get your hands on this first-of-its kind product.

How do you feel about a reusable tampon applicator? Tell us @BritandCo.

(Photos via THINX; feature photo via Getty)