Things are looking pretty darn dire for Ivanka Trump’s fashion brand right now. After both Nordstrom and Neiman Marcus axed her merch from their stores in one way or another, the first daughter’s company was quick to respond, saying that the facts weren’t quite as they seemed. Now, it looks like her team will have to go into spin mode once more, as another major retailer has just ordered their staff to throw away all Ivanka Trump signage — TJX Companies, including TJ Maxx and Marshalls. Ouch!
While some are applauding the move initially made by Nordstrom and others were prompted to #BoycottNordstrom over the decision (which may have been the cause for a minor and temporary drop in stock, which the store quickly recovered from), President Trump, for one, is not impressed and, as usual, was perfectly willing to share his opinion on Twitter.
Despite what he may think, it looks like doing biz with the Trump family is just not something some retailers are willing to risk. That’s why the staff at TJ Maxx and Marshalls (which share a parent company) were given very clear instructions this week: Throw all Ivanka signs in the trash.
“Effective immediately, please remove all Ivanka Trump merchandise from features and mix into the runs,” a note from TJX Companies told employees, according to the New York Times (runs being regular racks without specific brand signs).
Beyond that, the note continued, “All Ivanka Trump signs should be discarded.” Oof. That certainly makes it sound as if TJ Maxx and Marshalls are doing their best to distance themselves from the Trumps while slyly burning off remaining merchandise.
If this is how things continue to go for Ivanka’s brands, we have to wonder if it’s only a matter of time before the actual stock ends up in the trash. And if the family expected this presidency to give their brands a financial boost (as Melania’s lawsuit appears to confirm), it looks like they seriously miscalculated.
What do you think about stores removing signs for Ivanka’s brands? Tweet us @BritandCo!
(h/t New York Times; photos via Chip Somodevilla + TIMOTHY A. CLARY/Getty)