There are so many ways to connect with your friends these days through social media, video chatting, messaging and more, that it hardly matters if they live halfway across the world. WhatsApp is, without a doubt, king of the messaging apps in pretty much every other part of the world with over 900 million daily users, and back in 2014, Facebook acquired the app for a whopping $16 billion. Now, it looks like the app is trying to grow its user base even more with the company鈥檚 latest news about dropping their subscription fees.

Fackbook Acquires WhatsApp For $16 Billion

Previously, users had to pay an annual $0.99 fee to use WhatsApp after the first year, but that鈥檚 all changing. While that鈥檚 not exactly a fee that鈥檚 going to break the bank, it was still a hurdle for many users. But now the app plans on doing away with that cost all together.

鈥淸Having fees] really doesn鈥檛 work that well,鈥 WhatsApp founder Jan Koum explained. It鈥檚 not the cost, because let鈥檚 be honest $0.99 is relatively reasonable, but rather the fact that many users don鈥檛 have access to credit cards. And frankly the company doesn鈥檛 鈥渨ant people to think at some point their communication to the world will be cut off.鈥 Maintaining customer trust? Makes good business sense.

The part about all this is that WhatsApp has stopped charging fees immediately (though it鈥檒l probably take a little while for the whole payment thing to be taken out of the infrastructure of the app 鈥 and if you鈥檝e already paid this year, sorry, you鈥檙e SOL). And there鈥檚 even more good news. While yes, getting rid of fees does mean WhatsApp will be getting funding from other companies, it doesn鈥檛 mean that now when you open your app, you鈥檙e going to be bombarded with popups and ads. According to their blog post about the switch, the company hopes to partner with brands that you鈥檒l 鈥渨ant to hear from鈥 like 鈥測our bank about whether a recent transaction was fraudulent, or with an airline about a delayed flight鈥 鈥 all messages you access elsewhere but hopefully can now find on your WhatsApp.

That definitely sounds efficient and mutually beneficial. Sign us up!

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