This Clothing Company’s Ad for Plus-Size Tights Has Twitter up in Arms
The fashion industry may be more inclusive than ever (did you SEE Ashley Graham’s smoking unretouched photoshoot for Vogue Italia?) but some companies are still missing the mark. Enter China-based brand Wish, which is selling plus-size tights with some seriously controversial images.
The stockings, which come in nude and black, are being advertised as “plus-size ultra elastic tights” and are meant to fit curvy women. Not only do the product photos not show a plus-size model wearing them however, they’re shown covering a model’s entire body.
In several brow-raising snaps, which have begun trending on Twitter, the tight-clad women can be seen actively doing their best to stretch the stockings as wide as they can, pulling them up well above their shoulders and in some images, covering half of their faces.
Shoppers were none too pleased with the images, with social media up in arms over the controversial shoot.
I’m so pissed off, how is this an actual ad for plus size tights?? pic.twitter.com/J8S10hJ2Yp
— kim ☀️ (@neverlandkim) December 8, 2017
So, nobody actually thought this was an awful way to advertise these "plus size tights" during the meeting? Nobody? https://t.co/nHsDxSw7dy
— GEM (@ROZtheCreator) December 9, 2017
The fact that a PR team, marketing team, photographer, and models thought this was okay is beyond frustrating. If you’ve ever wondered what it feels like to be indirectly called a whale, this is it. #wish#plussizehttps://t.co/GG53hO8fJZ
— Kelly Olivieri (@KellyOlivieri) December 9, 2017
So THIS is all they could think of!!??? Heaven forbid they hire a plus sized model to wear them!!!! RT @TODAYshow: People aren't happy with how this website is advertising its plus-size tights https://t.co/6FuIzQ8zd7pic.twitter.com/8qOgkekIDz
— A. B., Esq. (@ivyleague1908) December 9, 2017
Yikes! While Metro reached out to Wish for comment a few days ago, the brand has not addressed the controversy and the tights are still up for sale.
What’s your reaction to Wish’s plus-size tight ads? Tweet us @BritandCo.
(Photos via Wish)