When Kelly Osbourne launches her first-ever clothing collection, she does it her way. Tease the big news by getting the brand name “Stories…” tattooed on your skull? Well, natch. Release pics of official fashion sketches where *every* figure has her signature lavender-hued hair? Of course! But Kel’s most major move surrounding her latest creative endeavor was the announcement that every piece in her 13-look line will be available in every size from 0 to 24.
“I’m not trying to change or come up with anything that people haven’t already done,” the Fashion Police co-host told Women’s Wear Daily. “I’m just trying to make fashion fair and make good quality basics available to all women.” But given that this clothing-for-all mindset is, unfortunately, not yet ubiquitous in the fashion world, the concept is definitely an industry game-changer when it’s coming from a celebrity who’s also a full-time style-stalker.
Ranging from $55 to $170, the literal everygirl looks are all ladylike silhouettes with a KO edge that can each easily translate across all body types. From graphic day dresses with tummy-tightening panels to structured-but-stretchy separates ready to be mixed and matched, standouts include a faded rose-and-check print cap-sleeve sheath dress that you’ll soon consider your work week slay ‘em piece and a polka dot jumpsuit you’ll want to live in (and party in) all weekend long. You’ll be in A-list company, too: according to WWD, Kelly’s bestie Taylor Swift is after the flirty dotted dress and Ciara has already laid claim to three items.
You can shop Kel’s inaugural collection starting September 25th on HSN, the same day that she launches an online platform for fans to share pics and commentary about the memories they made while dressed in her designs. Whether it’s nabbing that promotion in KO’s contrast lapel blazer to stealing that first kiss in her Union Jack printed frock, these sharable moments are the backbone of the brand, according to Kelly. And now, everyone — from petites to plusses and every girl in between — can have a story like that to tell.
While more and more retailers are extending their size ranges and tapping plus-size style bloggers for wide-sweeping collaborations, Stories…By Kelly Osbourne might be the most recognizable all-inclusive clothing line to date. At a time when most women in the US wear sizes larger than what most markets offer, we hope a celebrity endorsement of this caliber will make all levels of tastemakers, from fast-fashion brands to high-end designers, reconsider their outdated production mindset. After all, Kel does have a reputation for being a statement maker (must run in the family!). From her wild-hued hair and offbeat style to her considerate yet outspoken demeanor, Kelly has made a name for herself in an industry she entered as a reality TV star, and that’s just the kind of girlboss WE want at the forefront of this movement.
What are your favorite pieces from the Stories…By Kelly Osbourne collection? What item of clothing in your wardrobe sparks the most memorable moment you’ve had? Tell us in the comments below.