5 Best Apps of the Week: The New Social Media App Everyone Is Freaking Out About + More!

TikTok is a central avenue for small businesses to promote their products and services, with special thanks to its algorithm, says Johannes Larsson, Founder and CEO at Financer.com.

“The platform's unique algorithm, which prioritizes content discovery and virality, has enabled many small businesses to reach and connect with potential customers in a way that wasn't possible through traditional social media platforms,” says Larsson. “Since its growth has been exponential throughout the years as a key marketing channel, the ban triggered the markets for sure.”

TikTok also masters the art of connection. Your For You Page knows exactly what you like to see. This gives small businesses the ability to get closer to their audience and reach more success that way, says saysLynzee Krohne, Founder of branding agency LEO + LAINE.

"On TikTok, brands have the freedom and space to be more casual and less branded," Krohne said. "Because of the nature of TikTok, it allows brands to let their guard down a bit and create content that may be a little more rough around the edges—which helps them appear to be much more authentic to their audience."

Jessica Tran, founder of @jtmobiledetailing, says 60% of customers choose her car detailing shop because they saw it on TikTok. Jaz and Sam Sears, owners and operators of@aztaco.king, grew their business from a food cart in a parking lot to two restaurants in less than 6 months, due to their success on the app. Megan Gersch, a web designer and brand identity creator, says around half of her client base comes from TikTok, which often turn into 4 to 5-figure contracts.

This positive growth for small biz is commonly attributed to the app’s distinctive features that connect creators with consumers, such as live video streaming, a virality-driven algorithm, and the ability for users to personalize their daily feeds.

In its absence, small business TikTokers would have no choice but to adapt and pivot their marketing strategies, which is not always easy when they’re doing it DIY-style, says Larsson.

“While small businesses may be able to find success on other social media channels, the competition for visibility and engagement is often more intense [than on TikTok], making it harder for them to stand out. The time and effort required to establish a new presence and create content tailored to the specific characteristics of other platforms could be a significant burden on small business owners.”

Small businesses pivoting to other platforms might face different struggles for exposure, due to consumers being very platform-specific, according to Krohne.

"If [TikTok] brands begin to focus their content efforts on Instagram, they’re up against multiple types of content, and competing in a more content-saturated world," Krohne told us. "TikTok mostly has one content offering, and that’s why it’s insanely popular. There’s a difference between platforms. Brands must diversify their content and show up in other places to keep a steady stream of touchpoints to remain top of mind and memorable."

Though Gersch is no stranger to restrategizing, a potential TikTok ban would still impact her business as a web designer and brand creator.

“I've been a marketer for 16+ years, and one thing that I have learned along the way is that you need to constantly test, look at your analytics, and create where the attention is,” says Gersch. “If TikTok goes away, there will be a huge gap in the market that will need to be filled.”

TikTok recognizes the work that small business owners take on in order to find success, which is why the platform has committed $1 million each to the Hispanic Heritage Foundation to elevate entrepreneurship in the Latin community, and Black Girl Ventures to support Black and Brown women entrepreneurs.

“Five million US businesses turn to TikTok to take us inside their world in a fun, authentic way, and as a result, they are reaching new customers, hiring more employees and growing their business,” says Becca Sawyer, Global Head of SMB for TikTok. “By partnering with HHF and BGV and launching virtual workshops, we're strengthening our commitment to build an inclusive and supportive platform where small business owners and entrepreneurs can share their story, find their audience and drive real business results."

We can’t make a solid prediction for the destiny of the beloved app for now, but we do know that it’ll be dearly missed by small businesses and consumers alike if bans (at any capacity) go through.

“I don't want Tiktok to be banned - not only is it an integral part of my business, but I have also been able to connect with so many incredible people that I wouldn't have met otherwise,” says Gersch. “It's my go-to source for inspiration, learning, and even a good laugh.”

Old Navy Cool Moms Club Graphic T-Shirt

Mom already knows she's a cool mom, but with this cozy cotton graphic tee, she'll actually get to show it off!

Caraway Nonstick Ceramic Sauté Pan

Not only is this pan aesthetically pleasing, it's practical, too! The durable nonstick coating makes cooking all kinds of foods a total breeze, plus it can even go in the oven up to temperatures of 500 degrees F.

Barzel 18K Gold Plated Woven Love Knot Stud Earrings

These classy stud earrings are worthy of everyday wear, adding a touch of elegance to mom's accessory game in an instant. They are crafted to be waterproof and tarnish-proof. Score!

Bedsure Yellow Fleece Blanket

Mom's couch blanket def needs a nice upgrade. This affordable one is the perfect solution! It's made from a crazy-soft fleece material that delivers comfort year-round. Opt for a bright color like this yellow for the warmer months!

Soft Services Green Banana Buffing Bar Microcrystal Exfoliant

These exfoliating bars smell not-to-sweet, with hints of tonka bean and musk for a very well-rounded effect. Each one is loaded with superfine sanding crystals floating throughout a moisturizing, soothing soap base that'll make mom feel like sheer luxury and super smooth.

This set of two bars is $33.

Laneige Water Bank Blue Hyaluronic Cream Moisturizer

Bet you she's never felt hydration like this! The Laneige Water Bank Moisturizer provides long-lasting hydration for up to 100 hours thanks to the formulation of hyaluronic acid and squalene.

Custom Leather Jewelry Box with Name & Birth Flower Month

This convenient jewelry box is the gift for moms on the go. Its compact size makes it super travel-friendly, slipping into a backpack or purse with ease. There are spaces for everything from necklaces and bracelets to rings and earrings, and mom can customize the layout to her liking since the dividers are removable!

Threshold Ceramic Signature Chip & Dip Serving Bowl

For the mom that always welcomes you home with snacks, this sleek chip and dip serving bowl will compliment her kitchen with a limited color palette and streamlined design, so you can both get some dip on your chips with ease!

Personalized Birthdate Pendant

Shoppable at 20% off for a limited-time Mother's Say sale, the Birthdate Pendant is totally customizable, as it's based on any birthday day and month. This sweet astrological homage to mom's birthday (or any other significant date) is laid into either a 14K gold plated or sterling silver pendant that she can flaunt every single day!

Great Jones Sweet & Savory Baking Mats

Let's hear it for zero waste! This 2-piece set of baking mats is the ultimate sustainable, reusable alternative to parchment paper. Made from silicone, the mats are 100% dishwasher-friendly, BPA-free, and food- and oven-safe... plus, they have cute little illustrations for maximum enjoyment in the kitchen.

Magnolia Bakery Mother's Day Flower Cupcakes

Magnolia Bakery is so tasty, so any mama with a sweet tooth will adore a treat-filled gift like this one! This 6-pack of sweets arrives fresh and ready to eat. A vanilla cupcake base is topped with hand-piped vanilla buttercream in the shape of a flower, so who really needs a real bouquet?!

Subtl Beauty Starter Stak

Time for a touch-up? This 5-in-1 portable makeup stack is the perfect size for slotting into a purse or glove box so mom can keep her freshest face on all day! It comes complete with a cream concealer, lip and cheek color, powder bronzer, powder highlighter, and a shine-control powder for those mid-day makeup breaks.

Hedley & Bennett Smock

Aprons and smocks are made to get dirty, but you might as well gift mom one that's cute, too! This flowery pick from Hedley & Bennett x Rifle Paper Co. features all sorts of blooms to match the tone of this year's armer months. It slides on with a comfy cross-back design that keeps slips conveniently at bay in between all of mom's fun cooking and baking projects!

Salt & Stone Antioxidant Body Wash

Self-care should feel like a total treat, and this body wash from Salt & Stone ensures a pleasurable experience with each use with notes of black rose and oud. The glass bottle and firm pump really elevates this gift from your run-of-the-mill body washes!

Anthropologie Bubble Letter Monogram Necklace

This playful necklace costs under $50, making it a wonderful (and nicely personalized) affordable Mother's Day gift. Gift mom her own initial, or even give her yours as a reminder of the amazing child you are.

SeaVees Acorn Trainer

Get mom into all things trendy with some cute sneakers! If the viral Adidas Sambas aren't supportive enough for her step, these cushiony-soft green kicks from SeaVees are equally trendy with a deep green colorway and heightened heel space for added comfort.

Frasier Sterling x Anthropologie Sunglass Case

Gifting mom this adorable case alongside a colorful pair of sunnies is the perfect way to help her kick off summertime. The fruity theme is too fun to ignore, she'll be carrying it with her everywhere she goes!

Naturium Phyto-Glow Lip Balm

This "intensely nourishing" lip balm comes in 13 different shades that deposit a deliciously sheer sheen of color to the lips that looks stunning alone or on top of lipstick. And the best part? A tube is only $10.

Cabot Creamery Salty & Sweet Gift Box

Satisfy her cravings for both salty and sweet with this super snacky gift box filled with chocolates, salted maple crackers, raspberry jam, and a delicious mix of Cabot Creamery cheeses! With this gift, mom scores a cheese knife and a cutting board, too, for all future cheese board sharing.

Hello Adorn Tiny Links Necklace

This delicate necklace design can be representative of you and your mom's special bond, or it can simply serve as an adorable everyday piece for her collection! You can snag it either in sterling silver or a 14K gold fill material, so no mom's metal preference is left out.

Polaroid Snap Instant Digital Camera

For the mom who's always behind the camera (AKA all of us), this Polaroid camera delivers instant prints of her fave memories, places, and people. It'll give her a nice dose of nostalgia, too!

Nostalgia Eau De Parfum

The light white lily scent of this perfume is perfect for spring and summertime, but better yet, it'll make mom think of you every single time she spritzes it on.

Athleta Excursion Waistbag

This versatile everyday sling bag helps her keep her essentials in check with this convenient pockets, a comfy strap, and a cozy mesh material that ensures breathability in each and every wear.