Google Will Block Sites With Fake Download Buttons

The iPhone 15

New iPhone

The latest iteration of iPhone is the iPhone 15, and it will also be available as the iPhone 15 Plus, iPhone 15 Pro, and the iPhone 15 Pro Max. They’ll come in 5 colors: white, black, pink (rejoice!), green, and yellow. The Pro models are fitted with a strong, lightweight titanium casing, and have a 6.1-inch screen, while the Plus models boast a 6.7-inch screen.

No More Lightning Cables

And yes, you read it right – the Lighting charging ports are no more for new Apple products, including the iPhone 15. From now on, users will only be able to use a USB-C cord (that, according to Apple, ushers in potentially faster charging times) for charging their devices. The change makes things fairly easy for cross-functional purposes, as USB-C cords are also compatible with non-Apple products.

Action Button

The Lightning port isn’t the only thing that Apple said they’re retiring. The new iPhone no longer has a ring silencer slider on the side. Instead, it’s now called an “action button.” The action button will still silence alerts, texts, and calls by default, but will also be capable of other handy commands you tell it to complete.

Sharper-Than-Ever Camera

As expected, the iPhone 15 variations boast an updated camera system. The company’s stepped it up so that the smartphones have a 48-megapixel main camera with a larger sensor than ever before. The back camera also has a new “nanoscale coating” for handling lens flares and lowlight with expert skill. The camera system reportedly has more enhanced color, better image stabilization, and a 4K cinematic video mode.

Improved Connection

The new iPhones also feature an ultra wideband chip, which expands the device’s connection strength. This chip allows iPhones to connect to other devices from up to three times farther away. It’s incorporated into the “Find My’ technology that you may already use to find your friends, devices, and more.

Apple made sure to address pricing for the new iPhone, as well as existing models:

• iPhone SE will start at $429.
• iPhone 13 will start at $599.
• iPhone 14 will start at $699.
• iPhone 15 will start at $799.
• iPhone 15 Plus will start at $899.
• iPhone 15 Pro will start at $999.

The new iPhones start shipping and hitting stores on September 22.

Store More With New iCloud+ Plans

Apple also announced that starting September 18, iCloud+ will offer 6TB ($29.99/mo) and 12 TB ($59.99/mo) storage plans, which expands their previous largest offering of 2TB ($9.99/mo). The new plans are ideal for large photo and video libraries, or users of Apple’s Family Sharing.

Apple Watch Series 9

Shout Out To Sustainability

The company introduced the Apple Watch Series 9, which is reportedly Apple’s first-ever carbon-neutral product. They’ll also be making another sustainability effort by eliminating leather materials from the Apple Watch. The wristbands will no longer be made of leather, but instead, a material called “fine woven,” which is made from 68% post-consumer recycled content.

With The Tap Of A Finger

The most notable news surrounding the new Apple Watch is the introduction of hand gesture controls. With the watch on, users can tap their index finger and thumb together twice to answer (or end) phone calls, play and pause music, or snooze alarms. Siri can also take commands via the watch now.

Apple Watch Tune-Up

The Series 9 watch is now made with a custom S9 chip for faster processing, according to Apple. The screen features a new edge-to-edge display that doubles the brightness levels, plus the model is available in a new pink color!

Apple noted these updated prices for the Apple Watch:

• Apple Watch SE starts at $249.
• Apple Watch S9 starts at $399.
• Apple Watch Ultra 2 is priced at $799.

TikTok is a central avenue for small businesses to promote their products and services, with special thanks to its algorithm, says Johannes Larsson, Founder and CEO at Financer.com.

“The platform's unique algorithm, which prioritizes content discovery and virality, has enabled many small businesses to reach and connect with potential customers in a way that wasn't possible through traditional social media platforms,” says Larsson. “Since its growth has been exponential throughout the years as a key marketing channel, the ban triggered the markets for sure.”

TikTok also masters the art of connection. Your For You Page knows exactly what you like to see. This gives small businesses the ability to get closer to their audience and reach more success that way, says saysLynzee Krohne, Founder of branding agency LEO + LAINE.

"On TikTok, brands have the freedom and space to be more casual and less branded," Krohne said. "Because of the nature of TikTok, it allows brands to let their guard down a bit and create content that may be a little more rough around the edges—which helps them appear to be much more authentic to their audience."

Jessica Tran, founder of @jtmobiledetailing, says 60% of customers choose her car detailing shop because they saw it on TikTok. Jaz and Sam Sears, owners and operators of@aztaco.king, grew their business from a food cart in a parking lot to two restaurants in less than 6 months, due to their success on the app. Megan Gersch, a web designer and brand identity creator, says around half of her client base comes from TikTok, which often turn into 4 to 5-figure contracts.

This positive growth for small biz is commonly attributed to the app’s distinctive features that connect creators with consumers, such as live video streaming, a virality-driven algorithm, and the ability for users to personalize their daily feeds.

In its absence, small business TikTokers would have no choice but to adapt and pivot their marketing strategies, which is not always easy when they’re doing it DIY-style, says Larsson.

“While small businesses may be able to find success on other social media channels, the competition for visibility and engagement is often more intense [than on TikTok], making it harder for them to stand out. The time and effort required to establish a new presence and create content tailored to the specific characteristics of other platforms could be a significant burden on small business owners.”

Small businesses pivoting to other platforms might face different struggles for exposure, due to consumers being very platform-specific, according to Krohne.

"If [TikTok] brands begin to focus their content efforts on Instagram, they’re up against multiple types of content, and competing in a more content-saturated world," Krohne told us. "TikTok mostly has one content offering, and that’s why it’s insanely popular. There’s a difference between platforms. Brands must diversify their content and show up in other places to keep a steady stream of touchpoints to remain top of mind and memorable."

Though Gersch is no stranger to restrategizing, a potential TikTok ban would still impact her business as a web designer and brand creator.

“I've been a marketer for 16+ years, and one thing that I have learned along the way is that you need to constantly test, look at your analytics, and create where the attention is,” says Gersch. “If TikTok goes away, there will be a huge gap in the market that will need to be filled.”

TikTok recognizes the work that small business owners take on in order to find success, which is why the platform has committed $1 million each to the Hispanic Heritage Foundation to elevate entrepreneurship in the Latin community, and Black Girl Ventures to support Black and Brown women entrepreneurs.

“Five million US businesses turn to TikTok to take us inside their world in a fun, authentic way, and as a result, they are reaching new customers, hiring more employees and growing their business,” says Becca Sawyer, Global Head of SMB for TikTok. “By partnering with HHF and BGV and launching virtual workshops, we're strengthening our commitment to build an inclusive and supportive platform where small business owners and entrepreneurs can share their story, find their audience and drive real business results."

We can’t make a solid prediction for the destiny of the beloved app for now, but we do know that it’ll be dearly missed by small businesses and consumers alike if bans (at any capacity) go through.

“I don't want Tiktok to be banned - not only is it an integral part of my business, but I have also been able to connect with so many incredible people that I wouldn't have met otherwise,” says Gersch. “It's my go-to source for inspiration, learning, and even a good laugh.”

Literary References In The Tortured Poets Department

Down Bad — "Did You Take All My Old Clothes, Just To Leave Me Here, Naked And Alone"

While "Down Bad" feels like a reference to aliens, it's also reminding us of the story of Adam and Eve, who were left naked in the Garden of Eden after eating the Fruit of the Knowledge of Good and Evil. The "experiments" Taylor Swift references in the first verse (plus the "Fortnight" music video) are also giving Mary Shelley/Frankenstein!

So Long, London — "You Left Me At The House By The Heath"

Hampstead Heath is a beautiful area of London that reportedly inspired C.S. Lewis to write The Chronicles of Narnia in the late 30s and early 40s. As Narnia's self-proclaimed biggest fan, I'm totally claiming this indirect literary reference, especially since the Pevensies have to stay at the Professor's house when they're evacuated from London.

I Hate It Here — "I Hate It Here So I Will Go To Secret Gardens In My Mind People Need A Key To Get To"

This Taylor Swift song is all about wishing she was somewhere else during an early period of her life, and referencing The Secret Garden makes total sense. In the book, lead character Mary has to access the Secret Garden to discover the hope, joy, and healing she's lost.

thanK you aIMee — "I Pushed Each Boulder Up The Hill"

This seems to be another Greek mythology reference, this time to Sisyphus. He was forced by the gods to roll a boulder up a hill — and then do it again when it rolled back down. Considering this song seems to reference Kim Kardashian, Kanye West, and the drama that led to Reputation, it feels like a reference to the feud that rears its head over and over again.

Cassandra — "So They Killed Cassandra First Cause She Feared The Worst And Tried To Tell The Town"

In Greek mythology, Cassandra (whose name means "she who entangles men," FYI) was a beautiful woman, and princess of Troy. The god Apollo falls in love with her, and gives her the power of prophecy — that is, until she rejects him and he turns the gift into a curse where no one believes her anymore.

The Bolter — "She Fell Through The Ice, Then Came Out Alive"

This is another indirect literary reference I'm claiming that totally reminds me of Amy March from Little Women. Amy falls through the ice when the March sisters are all children living in Massachusetts. Fans have historically hated her character, which is tied to the "A curious child, ever reviled // By everyone except her own father" lyric.

Movie References In Taylor Swift's New Album

My Boy Only Breaks His Favorite Toys — "I Felt More When We Played Pretend Than With All The Kens"

The internet has claimed Taylor Swift as the real-world version of Barbie, and after last year's blockbuster hit (and Taylor referencing Ken in "Hits Different") we get another nod to our favorite doll. Plus, this song reminds me of Syd from Toy Story destroying his toys, and "he was my best friend down at the sandlot" got me thinking about The Sandlot. So many movie references, so little time!

Guilty As Sin? — "How Can I Be Guilty As Sin?"

Taylor Swift wrote "Carolina" for the book-to-movie adaptation of Where The Crawdads Sing. In "Carolina," she sings that Kya's community has "said that I was guilty as sin and sleep in a liar’s bed.”

More Pop Culture References

• The Tortured Poets Department — Taylor Swift mentions poet & writer Dylan Thomas, singer-songwriter & poet Patti Smith, and American singer Charlie Puth, boygenius singer Lucy Dacus, producer Jack Antonoff.
• But Daddy I Love Him — This is a line in both The Little Mermaid and The Notebook.
• Florida!!! — Florence Welch is featured on this song, which mentions a hurricane. Florence + The Machine has a song titled "Hurricane Love."
• Guilty As Sin? — Taylor also references "The Downtown Lights" by The Blue Nile, as well as the Crucifixion and Resurrection of Jesus in The Bible.
• Who's Afraid Of Little Old Me — Who's Afraid Of Virginia Woolf revolves around a bitter and aging couple who weaponize the youth of their guests against one another.
• loml — "The coward claimed he was a lion" is a reference to The Wizard of Oz, while "Mr. Steal Your Girl" is a Trey Songz track.
• I Can Do It With A Broken Heart — This whole song is about Taylor Swift's Eras Tour.
• The Alchemy + The Prophecy — In Taylor Swift's TIME interview, she references Harry Potter, which has huge themes around alchemy and prophecies.
• Clara Bow — This song references Clara Bow, Stevie Nicks, and Taylor herself!
• So High School — Taylor Swift Mentions video game Grand Theft Auto, Artistotle, and American Pie. She also mentions games like Kiss Marry Kill, Truth or Dare, and Spin the Bottle