Is Meghan Markle a Bigger Style Influencer Than Kate Middleton? We Investigate

There’s no denying that celebrities have an effect on fashion and retail sales: A photo of a megastar spotted in a particular brand can give that label an instant boost — even more so when said celebrity is of royal status. Exhibit A: Kate Middleton. The Duchess of Cambridge became an overnight influencer the moment she announced her engagement to Prince William, with industry experts dubbing her retail reverberations “The Kate Effect.” (Newsweek estimated in 2012 that the phenomenon was worth more than $1 billion annually to the UK fashion industry.) It seemed no one could match, let alone beat, her impact on sales. That is, until Meghan Markle came along.

Markle’s effect on retail was noted almost instantly. Brand Finance, a British consultancy that specializes in brand valuation, noted that she could contribute 150 million pounds ($209,057,850) annually to British fashion, just by unofficially endorsing brands (AKA wearing them out). She “will quickly match or even surpass the Duchess of Cambridge in her incredible influence on the fashion industry,” the company’s chief executive told Business of Fashion.

Whether it’s her trendier, decidedly American style or her approachable “commoner” status, or a combination of both, is nearly impossible to tell. As she prepares to say “I do” to Prince Harry, the former Suits actress is about to cement her royal status officially — and is poised to potentially pass Kate as the family’s most effective style star. We did a little research into some of their favorite brands to see just how these two women stack up when it comes to sales. (Photo via Chris Jackson — WPA Pool/Getty)

Strathberry

When Markle was snapped carrying the brand’s Tricolor Midi Tote at her first official engagement with Prince Harry, the handbag sold out across all international retailers — within 11 minutes. According to the brand, web traffic to Strathberry’s site increased by 5,000 percent and over 3,000 shoppers signed up for stock updates on Markle’s tote. Dayum. She was already hot on the heels of her famous future sister-in-law, who once wore a dress by Anita Dongre that, according to Forbes, created so much demand the designer’s factory temporarily was forced to shift production from all of its other styles exclusively to produce that one Middleton-approved dress. (Photo via Steve Parsons/PA Wire)

Sarah Flint

Markle has worn Sarah Flint 25 times since 2015, often repeating her favorite styles. The brand reports the Natalie flat that Markle wore with ripped Mother jeans to the 2017 Invictus games (one of her first public appearances as Harry’s girlfriend) has been particularly hard to keep in stock and is currently still sold out. The effect is reminiscent of the Duchess, who also has her loyalties when it comes to footwear, and is often seen in her favorite L.K.Bennett Sledge pumps. The brand tells us, “We typically see traffic to the website double when the Duchess wears anything from L.K.Bennett.” (Photo via Samir Hussein/WireImage)

Everlane

Markle’s flats weren’t the only item to cause a retail commotion: She carried Everlane’s Day Market Tote to the 2017 Invictus Games as well, spurring a wait list for the handbag of around 20,000 people, as reported by the brand. According to Business of Fashion, when Everlane founder and chief executive, Michael Preysman, was asked to come up with an equivalent celebrity, he said: “Angelina Jolie.” Oh, OK. No big deal. (Photo via Chris Jackson/Getty Images for the Invictus Games Foundation)

Line the Label

For her engagement announcement with Prince Harry, Markle donned a white wrap coat by the Canadian brand Line the Label and caused a fashion frenzy. The coat sold out almost immediately and the label’s website crashed, according to Business of Fashion. This kind of mad rush to cop her look can be a blessing and a curse. When Middleton’s Issa engagement dress created a wild demand the niche designer couldn’t meet (it sold out of Harvey Nichols in less than 24 hours), it caused the designer to walk away from her business due to stress, as she recalled to Elle. (Photo via Eddie Mulholland-WPA Pool/Getty)

Are you more a Kate or a Meghan when it comes to fashion? Let us know @BritandCo!

Meghan Markle and Prince Harry's relationship has captivated us throughout the years. Their story has love, family, loss, and of course, royalty. But how did the Duke and Duchess of Sussex come to be the powerful, independent couple they are today? Here's everything we know about the pair's relationship timeline, starting from the first time they met!

Mike Coppola / Getty Images for 2022 Robert F. Kennedy Human Rights Ripple of Hope Gala

July 2016: Meghan and Harry meet

After initially meeting on Instagram (a classic plot point for 21st century relationships), Meghan and Harry met for a first date in London.

“I was scrolling through my feed and someone who was a friend had this video of the two of them [and Meghan], it was like a Snapchat,” Harry said of is digital introduction to Meghan in the Harry & Meghan Netflix docuseries. He remembers asking himself, "Who is that?"

Chris Jackson / Getty Images

November 2016: Meghan and Harry reveal they are officially dating

It was an official statement from Kensington Palace that confirmed Meghan and Harry's relationship.

At the time, Meghan faced mass amounts of sexist and racist backlash through the media for her association with the royal family. Kensington Palace denounced the hate in a statement:

“Some of this has been very public — the smear on the front page of a national newspaper; the racial undertones of comment pieces; and the outright sexism and racism of social media trolls and Web article comments,” the statement read. “Some of it has been hidden from the public — the nightly legal battles to keep defamatory stories out of papers; her mother having to struggle past photographers in order to get to her front door; the attempts of reporters and photographers to gain illegal entry to her home and the calls to police that followed; the substantial bribes offered by papers to her ex-boyfriends; the bombardment of nearly every friend, coworker, and loved one in her life.”

Despite the hate, Meghan and Harry persevered as a couple.

Chris Jackson / Getty Images

September 2017: Meghan shines a light on her relationship with Harry

Meghan revealed even more information about her connection with Harry in a Vanity Faircover story in September 2017.

“We’re a couple. We’re in love,” she told Vanity Fair. “I’m sure there will be a time when we have to come forward and present ourselves, and have stories to tell, but I hope what people will understand is that this is our time. This is for us. It’s part of what makes it so special, that it’s just ours. But we’re happy. Personally, I love a great love story.”

Chris Jackson / Getty Images for Invictus Games Foundation

November 2017: Meghan and Harry are engaged

Meghan officially moved to London in the fall of 2017 and the couple announced their engagement not long after.

Harry proposed to Meghan at Nottingham Cottage on the grounds of Kensington Palace with a ring made from two of Princess Diana's diamonds, and she said "yes" on the spot!

An official statement from the palace detailed their engagement further:

“His Royal Highness The Prince of Wales is delighted to announce the engagement of Prince Harry to Ms. Meghan Markle,” it read. “His Royal Highness and Ms. Markle became engaged in London earlier this month. Prince Harry has informed Her Majesty The Queen and other close members of his family. Prince Harry has also sought and received the blessing of Ms. Markle's parents.”

Meghan recalled the moment Harry proposed on the Harry & Meghan Netflix docuseries:

“He’s down on one knee and I was like, ‘Yes!’ I was so joyful and excited. I was like, ‘Ah we’re doing this."

Ben Birchall / Getty Images

May 2018: Meghan and Harry’s wedding

Meghan and Harry got married at St. George’s Chapel at Windsor Castle. They admitted a few years later that they had actually exchanged vows three days before they walked down the aisle, for the sake of privacy.

“No one knows that,” Meghan said in an interview with Oprah Winfrey. “We called the archbishop and just said, look, this thing, this spectacle is for the world, but we want our union between us, so the vows that we have framed in our room are just the two of us in our backyard with the archbishop of Canterbury.”

Millions of people tuned in for their televised wedding ceremony on May 19, 2018.

October 2018: Meghan announced her first pregnancy

On October 15, 2018, Kensington Palace released a statement informing the public that Meghan and Harry were expecting their first child the following spring.

The news broke while Meghan and Harry were on a 16-day royal tour through Australia, Fiji, Tonga, and New Zealand. The pair returned home and settled in at Windsor Castle's Frogmore Cottage to start prepping for the baby.

Dominic Lipinski / Getty Images

May 2019: Meghan and Harry welcome their first child

The couple welcomed their first son, Archie Harrison Mountbatten-Windsor, on May 6, 2019."We are pleased to announce that Their Royal Highnesses The Duke and Duchess of Sussex welcomed their firstborn child in the early morning on May 6th, 2019. Their Royal Highnesses’ son weighs 7lbs. 3oz," an Instagram post from @sussexroyal read. "The Duchess and baby are both healthy and well, and the couple thank members of the public for their shared excitement and support during this very special time in their lives."

Chris Jackson / Getty Images

January 2020: The couple steps back from their roles in the royal family

After "many months" of deliberation, Meghan and Harry had decided to "transition" from the royal family in early 2020.

In an official statement, they shared their plans to step back as ‘senior’ members of the royal family, become financially independent from Her Majesty, and split time between the United States and United Kingdom.

"This geographic balance will enable us to raise our son with an appreciation for the royal tradition into which he was born, while also providing our family with the space to focus on the next chapter, including the launch of our new charitable entity," the statement read. "We look forward to sharing the full details of this exciting next step in due course, as we continue to collaborate with Her Majesty The Queen, The Prince of Wales, The Duke of Cambridge and all relevant parties."

They moved to the U.S. a couple months later, staying in Montecito, California until they bought a home in Santa Barbara in the summer of 2020.

November 2020: Meghan announced she had a miscarriage with her second child

Meghan admitted she experienced a miscarriage with her second pregnancy, writing in a vulnerable New York Times op-ed essay that the loss of her second pregnancy with Prince Harry felt like “an almost unbearable grief.”

“I knew, as I clutched my firstborn child, that I was losing my second,” Meghan wrote. “Hours later, I lay in a hospital bed, holding my husband’s hand. I felt the clamminess of his palm and kissed his knuckles, wet from both our tears. Staring at the cold white walls, my eyes glazed over. I tried to imagine how we’d heal.”

March 2021: Interview with Oprah

The couple sat down for a very candidinterview with Oprah in March 2021, coming clean on multiple topics that had arose since living in the public eye. From Meghan’s mental health to the dynamic of the royal family – including the racism Meghan had experienced since becoming a member – they spoke honestly.

Yui Mok / Getty Images

June 2021: Meghan and Harry welcome their daughter, Lilibet

The pair publicly announced their second pregnancy in February 2021, welcoming their daughter, Lilibet Diana Mountbatten Windsor, a few months later.

Lilibet was born on June 4, 2021 in Santa Barbara, California.

Kirsty O'Connor / Getty Images

June 2022: Meghan and Harry attend the Queen’s Platinum Jubilee

Meghan and Harry headed to Buckingham Palace for the Queen's Platinum Jubilee, marking their first joint appearance in the U.K. in over two years at that point.

The two weren’t publicly mingling with other senior royalty in attendance, though they reportedly introduced Lilibet to the Queen in private during their trip.

"They aren't part of the [working] royal family anymore, and that's a decision they have taken — but maybe [the public] hasn't quite accepted that yet," a source close to the couple told Peoplein 2022. "Yes, they were low-key. They paid their respects and went home."

September 2022: Queen Elizabeth II’s funeral

Meghan and Harry were called to Windsor Castle on September 8, 2022, shortly after Queen Elizabeth II passed away at age 96.

They briefly reunited with Kate Middleton and Prince William to support the royal family amid the news. According to Kensington Palace, the rare meeting was actually William's idea, with a source noting that it "was an important show of unity at an incredibly difficult time for the family."

Sascha Schuermann / Getty Images for Invictus Games Foundation

December 2022: The Harry & Meghan docuseries drops

The first volume Meghan & Harry Netflix docuseries hit screens on December 8, 2022. The pair addressed their full love story, their new family, and dived deeper on their reasons for distancing from the royal family in the three-part series.

Gareth Cattermole / Getty Images

March 2023: Meghan and Harry were told to leave their royal residence in the U.K.

Meghan and Harry were asked to “vacate” Frogmore Cottage in the spring of 2023.

"We can confirm The Duke and Duchess of Sussex have been requested to vacate their residence at Frogmore Cottage," a spokesperson for the couple's Archewell Foundation told People.

Andrew Chin / Getty Images

January 2024: The truth comes to light about Queen Elizabeth’s blessing for Meghan and Harry’s daughter’s name

An inside source disputed the claim that the late Queen Elizabeth had not given Meghan and Harry her blessing to name their daughter after her known nickname, Lilibet.

“Meghan and Harry 100 percent got permission from the queen to use the name Lilibet,” the insider said. “The report is not true. [Harry and Meghan] don’t know where this is coming from...They’re shocked that this is coming now; it seems out of nowhere and out of left field. They just feel like it’s more of the same spear campaign that continues against them.”

Chris Jackson / Getty Images for Invictus Games Foundation

March 2024: Meghan and Harry were in Austin, Texas for SXSW

Meghan was slated to speak on a South by Southwest panel for International Women’s Day 2024, so she and Harry traveled to Austin, Texas.

While they were in Austin, the couple had a date night at Soho House Austin.

“They were happy and in great spirits,” an eyewitness told People. “Harry was very animated throughout the dinner. They were super low key and seemed happy to be around the upbeat vibes at the lively venue.”

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Lead photo by Chris Jackson / Getty Images for Invictus Games Foundation.

I've recently started sitting on my balcony in the morning to catch up on standout book club reads, and it's been so refreshing. Call me obsessive, but I just can't get enough of finding hidden gems that others — like Jenna Bush Hager — are reading. When she's not co-hosting TODAY with Hoda & Jenna, she's sharing her monthly book club picks on Read With Jenna and accompanying podcast!

Created by Hager in 2019, Read With Jenna features over 50 titles that Hager eagerly shares with other book lovers. She told The Today Show, "There's nothing like falling in love with a book," and I wholeheartedly agree. If you can't get enough of curating your own bookshelf, here are 25 standout reads from Jenna Bush Hager's book club.

May 2024

Real Americans by Rachel Khong

Real Americans is a beautiful story about identity, class, and more in America. It begins with Lily Chen falling in love with Matthew despite their different backgrounds. She's dealing with being an unpaid intern who's the child of someone who escaped Mao's Cultural Revolution while Matthew is the heir of a successful pharmaceutical company. Nevertheless, they somehow manage to fit together.

But, something happens in between the time they fall in love and the moment Lily's son Nick realizes his mom seems to be keeping something from him. She's never talked about his father and this has only piqued his curiosity even more.

The more he tries to find answers about his dad, the more Nick realizes there's not always a clear path to the past.

April 2024

The Husbands by Holly Gramazio

What if you came home from work one day to discover you're married to a stranger and everyone knows but you? That's exactly what happens to Lauren and it confuses her because she's sure she'd remember getting married. Not only that, but she's apparently been married for a while. Everyone in her life knows and the life around her shows evidence that her marriage isn't a fluke. So why can't she remember it?

The answer to her question lies in the mysterious act that occurs in the attic. For some reason, it's become a place where she 'receives' new husbands and a brand new lifestyle. She starts to enjoy the newness of living different lives, but eventually she wonders if it's possible to find happiness in one of the realities she's being afforded.

March 2024

The Great Divide by Cristina Henríquez

Debuting tomorrow, The Great Divide is a tale about the intersection of lives, compassion, and dedication. Set in Panama, the novel allows readers to form an intimate relationship with Omar, Ada Bunting, and John Oswald as they navigate circumstances that bring them together.

Despite his father's disdain for a new canal that's been commissioned to be built, Omar finds himself among one of the workers tasked with paving the way for it to exist. It's backbreaking work that takes a toll on him, but his weariness is comforted by Ada. Having seen firsthand how Ada cares for those who are fragile or sick, scientist John Oswald immediately enlists her help due to his wife being sick.

The Great Divide sweeps you into it's compassionate arms and has an ending that'll surely make your heart swell.

The House on Mango Street by Sandra Cisneros

To celebrate it's 40th anniversary, Jenna Bush Hager's book club has named The House on Mango Street as it's second pick for March! It's about Esperanza Cordero's desire to define who she is outside of what her Spanish culture has chosen for her. There's moments of sheer bliss that make heart-wrenching recollections easier to stomach, but Esperanza always finds a way to embrace how these things make her who she is.

February 2024

Good Material

Good Material is the new coming-of-age novel for adults who are still trying to figure out if they're adulting properly and revolves a series of events that makes main character Andy feel like he's down on his luck. From watching the breakdown of his longterm relationship to feeling like he's not growing as a comedian, it's clear that Andy is ready to do whatever it takes to become better in the love and career departments. But, is he truly ready to learn his life's lessons and will he be prepared for what happens next?

January 2024

The Waters

Trigger Warning: This novel contains graphic mention of animal cruelty.
The Waters is a gripping tale that involves Hermine "Herself" Zook's unmistakable way of healing others in Whiteheart, Michigan. However, she doesn't have the best relationship with her daughters and this makes for a complicated life when her granddaughter, Dorothy "Donkey" Zook" is left in her care.

Despite Donkey's desire to run free in Whiteheart, her family's past threatens to disrupt that and then some. Will she be able to understand what's threatening the community around her or history repeat itself? Find out when the book releases January 9, 2024.

December 2023

We Must Not Think of Ourselves

#ReadWithJenna announced its December pick yesterday and it's a historical novel that's sure to tug at your heartstrings. We Must Not Think of Ourselves follows Adam Paskow's journey as a Jew held captive by the Nazis. He later finds himself working alongside others who are committed to immortalizing history as it unfolds around them. Not without flaws, Adam unintentionally falls in love with Sala Wiskoff despite the latter being a married mother. This thrusts him into a world filled with complicated choices fueled by the need to survive and love.

Will his choices hinder those he's agreed to help or will he prove that taking risks is necessary for history to move forward? Pick up a copy of We Must Not Think of Ourselves to find out!

November 2023

The Sun Sets in Singapore

To help ring in a new month, Jenna Bush Hager's book club announced its November pick earlier today. Available for purchase tomorrow, The Sun Sets in Singapore introduces us to three women whose paths seem different at first glance. However, each of them have something that's lurking behind initial assumptions. As Dara, Amaka and Lillian find themselves 'lost' in Singapore's paradise, they begin to realize there is a such thing as too much tranquility - especially if it's disguised to hide life-altering truths. Will they be able to confront what they've escaped from or will it continue to follow them like shadows on a summer day?

October 2023

How To Say Babylon

Jenna Bush Hager's October pick is a tale of what happens when toxic traditional views begin to threaten a family's foundation. Young Safiya Sinclair must come to grips with her father's authoritative reign over her family, especially when she realizes her mother's only act of rebellion is making sure her daughters are educated. It's something that Sinclair allows to open her mind and set her free from her father's views.

A Woman Is No Man

Let your curiosity and assumptions about this book's cover introduce you to the journey of Deya. While she has her sights set on going to college and chasing her dreams, her strict grandmother is only concerned about Deya becoming someone's wife. Tradition seems to rule her life, and it's the last thing Deya wants. A random turn of events grants her wish and takes her on a journey of self-discovery where she learns what it means to be a woman whose voice is not only heard, but also respected.

Searching For Sylvie Lee

Families can carry hidden secrets that threaten to undo everything one knows once they begin searching for the truth. And this is exactly what happens when Amy rushes to find out what happened to her older sister Sylvie after her disappearance. With her confidence growing as she draws nearer to the truth, Amy is faced with the difficult task of seeing her family without rose-colored glasses and has to decide what that means for them as well as her.

Nothing to See Here

When Lillian drifts apart from her roommate and eventual friend Madison, she thinks nothing of it. That is until Madison begs her to help her caring for her stepchildren whose irritation manifests as fire. Over time Lillian is able to develop a beautiful relationship with the twins and learns the depths of her love are limitless.

The Girl With The Louding Voice

As she grows up in Nigeria, Adunni longs for a future that looks different from what she's always known. She goes to great lengths to figure out how to do so and this takes her down a path filled with sorrow and faith.

Valentine

When Mary Rose Whitehead finds young Gloria Ramirez on her doorstep, she quickly realizes a vicious act of brutality happened. Unfortunately, justice isn't swift and this leads Whitehead to take matters into her own hand.

A Burning

A Burning takes readers on a tale that intertwines the lives of three different people. Beginning with the public smear campaign of Jivan, readers are then introduced to a gym teacher whose ambitions cloud his judgment and a sweet, yet misunderstood soul who works to clear Jivan's name.

Friends and Strangers

Friends and Strangers follows Elisabeth and Sam as they navigate what it means to show up in the different seasons of their lives. They somehow form an unlikely friendship that's quickly threatened and leads to things that are hard to come back from.

Leaving The World Behind

When Amanda and Clay decide to take a breather from city life with their teenagers, they initially feel they're in for peace and quiet at the rural location they've chosen. Unfortunately for them, the owners of the home they're renting arrive in the middle of the night. It's a tale of wariness that spills over and it's up to the reader to decide if it's warranted or not.

White Ivy

People aren't always what they seem, and Ivy Lin is a prime example of this. She learns how to steal from her grandmother, and she doesn't stop until her mother decides enough is enough. After being sent to China, Ivy grows to become trustworthy and evens bumps into her former crush's sister. But, her past begins to haunt her and she finds out that some things are hard to forget.

What's Mine And Yours

Gee and Noelle's worlds collide when integration brings them together. Behind the scenes we find that their mothers — both with strong opposing views — are doing what they feel is best to prepare their children for a life in America. Each has their own reasoning even if it threatens to erase who their children truly are.

Good Company

Flora Mancini is forced to question the life she and her husband have built when she discovers he didn't actually lose his wedding ring years ago. It's enough to make anyone go mad, but she somehow works to piece together the puzzle to discover the truth and decide how to move forward.

Malibu Rising

Things reach a fever pitch in this tale about family secrets and longing. Each of the Riva siblings have their own ghosts and anticipation to look forward to as their famous summer party draws near. It's only a matter of time before things bubbling underneath the surface burst in front of everyone.

Hell of a Book

Hell of a Book is about an author who's being followed by an imaginary child and a Black boy named Soot. As the past and present collide, Hell of a Book somehow lives up to its name in a reckoning tale.

Bright Burning Things

Bright Burning Things sheds light on a former entertainers love for her son and struggle to part ways with drinking. It's a tale that's familiar to those who have parents who struggle with alcoholism and the pain it often inflicts.

Black Cake

With their mother's cryptic message and a family-long recipe involving black cake looming between them, brothers Byron and Benny must work together to learn more about her history. They also have to find a way to repair their relationship before everything that still ties them together is lost forever. Be sure to read Black Cake before it comes out on Hulu this November!

Remarkably Bright Creatures

Tova Sullivan has suffered two great tragedies in life — the death of her husband and her son's unsolved disappearance. When she befriends an octopus named Marcellus, he becomes determine to help her understand what happened to her son before evidence is completely lost at sea.

Check Out More Titles From Jenna Bush Hager's Book Club:

Images via Amazon

Which books are you adding to end-of-year reading list? Let us know in the comments and follow our Amazon Storefront for more of must read picks!
Brit + Co. may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.
This post has been updated.
Header image via Amazon.

Meghan Markle is not just the Duchess of Sussex – she is a businesswoman! The 42 year-old wife, mother, and ex-actress announced her new lifestyle brand, American Riviera Orchard, last month. The brand’s site doesn’t spill much on what ARO is all about, but the first sign we saw hinted at something pretty sweet: jam.

Chris Jackson / Getty Images for the Invictus Games Foundation

A few celebrities and high-profile figures linked to the royal received individual samples of the very first batch of American Riviera Orchard jam, while the actual jars have yet to be listed for sale for the masses online. Tracee Ellis Ross, Mindy Kaling, Tracy Robbins, Delfina Blaquier, and more revealed their jam jars on social media. The first flavor looks to be strawberry!

IG Stories / @mindykaling

“Obsessed,” Mindy Kaling wrote in her Instagram Story featuring the strawberry jam.

The label on the jam jar in Kaling’s photo read “19 of 50,” so I assume the first batch was only as big as 50 jars.

Meghan Markle's American Riviera Orchard Instagram feed

Sadly, there hasn’t been any official word yet on when people like you and I (ahem, not royals or celebs) can buy American Riviera Orchard goodies. The brand’s website is currently blank aside from a prompter box to put your email in for updates. ARO’s Instagram account is also void of information – the owner of the account restricted comments altogether while the bio simply reads: “by Meghan, The Duchess of Sussex⁣⁣⁣.”

Chris Jackson / Getty Images for the Invictus Games Foundation

According to those close to Meghan, the brand’s name draws inspiration from Santa Barbara, California. It’s where she lives with Prince Harry and their two kids, so the location has some personal significance. The city has also been coined “The American Riviera” for over a century, tugging at the themes of opulence and royalty that Meghan’s brand seemingly highlights.

Toby Melville - WPA Pool / Getty Images

Jam isn’t all Meghan plans to do with American Riviera Orchard. According to New York Post, her business is currently applying for a trademark that could allow them to sell tableware, drinkware, kitchen linens, and foods like jellies, jams, marmalade, and spreads.

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Growing up on the Outer Banks means I've gone through my fair share of swimsuits. All it takes is one summer of surfing wipeouts, sun bathing, swimming, and hitting up the shops (because you really do everything in a bathing suit on the OBX) to know exactly which bathing suit brands are worth buying — and which are cheap enough to avoid forever. I took to social media to ask real Outer Banks locals which bathing suit brands they can't get enough of. Keep reading for all the details!

Target

Image via Target

I know y'all love Target just as much as I do — and along with their home decor, cute shoes, and comfy clothes, their bathing suit options are some of my friends' favorites. Target's got a ton of diverse and affordable swimwear options that is full of different styles, sizes, and prices. That means there's something for everyone! I'm obsessed with this Underwire Bralette Bikini Top and High Waist High Leg Extra Cheeky Bikini Bottom.

Aerie

Image via Aerie

Aerie is perfect for Outer Banks fans because it's one of the most-used bathing suit brands on the show! This store balances style with comfort and casual, and TBH half the swimsuits are cute enough to be tank tops. Their bathing suits will make you feel confident and add a pop of color to your summer wardrobe! This Smiley® String Triangle Bikini Top and Cheekiest Tie Bikini Bottom are a great place to start ;).

​Old Navy

Image via Old Navy

Old Navy is a great place to shop for affordable basics, and that definitely extends to swimsuit season. Their bathing suits come in a range sizes, and they're durable, classic, and super affordable (a lot of them are under $20!). They also have just enough Americana edge to live out your '00s rom-com dreams. I can't stop looking at the Zip-Front Bikini Swim Top and High-Waisted Bikini Swim Bottoms.

Body Glove

Image via Body Glove

Body Glove is one bathing suit brand that's just as functional as it is stylish, and it's also equal parts feminine and sporty for any gal who's always on the go. The Free Flow Eli One-Piece Swimsuitis one of my favorite suits because it's so colorful and it's also supportive, which you absolutely need when taking part in a treasure hunt.

AlySwim

Image via AlySwim

If you're looking for the true Outer Banks experience, then you should grab a suit made by someone who grew up there! AlySwim is totally customizable, and a lot of the suits are reversible so you get two looks for the price of one. With trendy patterns and vibrant colors, bathing suits like the Blue Hawaiian Eva Top and Bottoms will make a bold statement.

Rey Swimwear

Image via Rey Swimwear

The bathing suits from Rey Swimwear are as classy as they come, and it feels like there are endless options for colors, patterns, and silhouettes. There are also options for longer torsos, which is such a blessing for us #TallGirls. Sarah Cameron would be all over this Marie bathing suit!

More Bathing Suit Brands OBX Locals Love

Image via Kenny Flowers

Maaji is the thing of our '90s dreams, and each bathing suit will make you feel the summer magic we crave all year long. I love the Hot Magenta Adhara V Wire Bralette Bikini Top and Sublimity Regular Rise Classic Bikini Bottoms!

Left on Friday is for the minimalists. But just because the swimsuits are simple and elegant doesn't mean they're boring — and the asymmetrical silhouette on the Shoreline Suit proves it.

Kenny Flowers immediately reminds me of Palm Royale every time I look on their site because of the old school vibe and bright colors. I NEED the Acapulco Underwire Bikini Top and High Waist Bikini Bottom!!

Lime Ricki is the place to go if you're looking for modest swimsuits that will also turn heads all summer long. The bold prints and bright colors are both nostalgic and playful, and it's also a really accessible brand. Celebrate your individuality in a suit like the Shell Stripe Ruffle-Strap One Piece.

Korni Jeane lets you mix and match different vibes to create a bathing suit that's unique to you and your personal aesthetic. I'm confident Kiara would love this Bandeau Top and All Ruffled Up Bottoms.

Every cute bathing suit needs equally cute accessories so check out The 5 Most Comfortable Walking Sandals For Summer, Ranked next!

Brit + Co. may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

Lead image via Kenny Flowers

Another one of my favorite coffee chains’ summer menus just dropped, and I am ready to sip away! Rumors about the Dunkin’ summer menu were introduced by foodie inside source, @markie_devo last month, and it appears they were right.

The Dunkin’ summer menu got released on May 1 (just six days prior to the rumored Starbucks summer menu drop), and it looks way too yummy. I’ll have a hard time not ordering these tasty drinks and food items! Based on the success of the Dunkin’ spring menu, the new summer menu doesn't miss.

So, as things begin to heat up, let’s take a look at the *official* Dunkin’ summer menu. Here's what to order today!

When does the Dunkin' summer menu come out?

Image via Dunkin'

The Dunkin' summer menu came out on May 1, 2024.

Everything On The Dunkin' Summer Menu

NEW! Kiwi Watermelon Refresher

You'd think that this green drink would be matcha – but nope, it's the all-new Kiwi Watermelon Refresher! Based on the name, this drink mixes kiwi and watermelon for a super fruity and fresh sip. Dunkin' Refreshers are caffeinated with green tea, too, so some of the tea brew could shine through in the flavor. This sounds too good to not order on a sunny summer's day.

NEW! Vanilla Frosted Donut Signature Latte

Available to order hot or iced, this next drink is totally new to the Dunkin' summer menu. Their 'signature' lattes are often super sweet and topped with whipped cream and drizzle. This one will take on the flavors of a classic frosted donut, with rainbow sprinkles to boot. I simply need it now!

NEW! Blueberry Donut Coffee

Also available hot or iced, I expect the rumored Blueberry Donut Coffee to taste like a blueberry donut. Blueberry cake donuts are my absolute favorite kind, so it'll be interesting to see (and taste) how this sip lives up to the OG.

Lemonade

I find it a little odd that Dunkin' doesn't already serve lemonade, but summer seems like the perfect time to start doing so! Dunkin' will be making lemonade a permanent part of their menu on May 1. The last time they had lemonade was when they began serving the Dunkin’ Lemonade Refreshers in 2021, so it appears they're bringing it back for good.

You'll be able to order it on its own or inside their regular lineup of Refreshers (pictured above) – including the new Kiwi Watermelon one!

NEW! Green Goddess Dunkin’ Wrap

Now onto the food! The Dunkin' summer menu has three new snacks slated, and the first one is this wrap. The Green Goddess Dunkin' Wrap is made from scrambled egg whites, farro, sun-dried tomatoes, spinach, crumbled feta cheese, green goddess sauce, and wrapped in a green lavash. It looks highly similar to the Spinach Feta wrap on the Starbucks breakfast menu! 👀

NEW! Watermelon Burst Classic Donut

I'm not so sure about this one. Watermelon and donuts don't ever cross paths in my mind, but you never know, it could be delish! This donut is filled with a watermelon-flavored cream filling. I need it now!

Chocolate Chunk Cookie

Chocolate Chunk Cookie – looks like a classic! Like the Chocolate Chip Banana Bread on the Dunkin' spring menu, this rumored item looks like a conveniently pre-packaged easy snack to enjoy on the road or during your lunch break!

All The Dunkin' Summer Menu Rumors

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Dunkin' fans sounded off in the comments of the summer menu rumors, sharing their thoughts about the new seasonal roster when it was leaked in April 2024.

Some Dunkin' diners aren't super thrilled with the snack selection on the leaked menu.

"Watermelon donut is wild," one person wrote. "They really need to do better with their food & snacks 😒," another said.

One user is disappointed that Dunkin' isn't doing anything overly innovative with their upcoming rumored summer menu.

"So basically blueberry and vanilla flavored coffees like they’ve had all along," they wrote. "Man they are really slacking on new flavors lately. So disappointing."

On the other hand, some Dunkin' sippers are interested in the more out-there flavors.

"Kiwi Watermelon refresher and Watermelon Burst donut both sound intriguing! Not going to lie!" one user said. "This menu isn’t bad at all I am glad they are bringing Lemonade back I love it," another echoed.

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Lead image via Dunkin'.

This post has been updated.