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Bebe May Soon Join a Growing List of Fallen Mall Heroes

And another one bites the dust. Fresh on the heels of the heartbreaking news that American Apparel, along with mall faves such as Wet Seal, The Limited, and BCBG (nooo!), would be shuttering their doors, Bloomberg is reporting that former Kardashian collaborator Bebe will likely soon be joining them.

The outlet says that while Bebe has no significant debt to speak of, it’s down about $200 million over the last four years. The company announced in February that it would be closing 25 of its approximate 170 Bebe and Bebe Outlet locations in 2017, but an unnamed source that is “familiar with the situation” tells Bloomberg that long-term plans actually reach far beyond that.

If the clothier has its way, the source says it will close each and every last one of its stores to rebrand itself as an online-only vendor, preferably without filing Chapter 11 bankruptcy (although breaking storefront leases may make such a move difficult).

The closing of every Bebe brick-and-mortar will likely come as a huge blow to women of the ‘00s, who could always rely on Bebe for an affordable bodycon akin to the Hervé Léger bandage dress that every celeb seemed to own back then. Its party dress selection, sexy heels, fitted denim, and sequined sportswear were all early aughts staples.

While we may no longer be hitting the clubs in the bodycon dresses of days past, we would certainly mourn the loss deeply in our nostalgic hearts.

RIP, Bebe of the ‘00s.

Would you be sad over the loss of Bebe brick-and-mortars? Share with us @BritandCo.

(h/t Refinery 29; photos via Bebe, Robert Mora/Getty)

Nicole Briese
Nicole is the weekend editor for Brit + Co who loves bringing you all the latest buzz. When she's not busy typing away into the wee hours, you can usually find her canoodling with her fur babies, rooting around in a bookstore, or rocking out at a concert of some sort (Guns N' Roses forever!). Check out all her latest musings and past work at

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