Colored mascara is everywhere these days, and it’s also SOLD OUT everywhere, or at least it was when I went out to try and see what the big fuss was. Truth: This was a blessing in disguise for all of us! I was determined to achieve colorful fluttering lashes without the actual product. So what’s a gal to do when she can’t buy? Yup, DIY! And that’s exactly what you can do after scrolling through.


Here are two different techniques for creating colored mascara using beauty supplies that you probably already have in your kit (don’t you lovefinding new ways to use those old pigments?). Plus, an added bonus for skipping the It product of the moment (besides saving some dough) is that you’re not bound to the bottled up color — you can totally customize the hue. All you need is a mascara primer (which also doubles as an eyelash enhancer, btw) and either eyeshadow pigment or colored liquid eyeliner. But we’ll show you how to play with both.


Primer + Liquid Eyeliner Hack Step 1: Apply Mascara Primer


Apply a few coats of the your choice of mascara primer — I am using MAC Prep + Prime Mascara ($16). Not only will this pump up your lashes, creating a more voluminous hold, but it will also help the pigments really pop on your lashes.

Step 2: Apply Colored Liquid Eyeliner


Pick your choice of colored liquid eyeliner and then just paint it on your lashes! This step may seem a little intimidating, but it is actually a lot easier than you think: just use the brush at the end of the wand to paint over the tops and bottoms of your primed eyelashes.


Pro tip: If you have darker hair, the brighter the liner color — like the vibrant Wet ‘n’ Wild Mega Liner Liquid Eyeliner in Turquoise ($3) I’m wearing — the more it will show up on your dark lashes. Or, for a more subtle take on the trend, use a deep blue shade like the Wet ‘n’ Wild Mega Liner Liquid Eyeliner in Indigo Blue ($3) I used on Alexis (you miiiight catch a few of us rocking this blue lash look to work). If you have lighter hair and features, both of these hues will stand out like whoa.

Wand + Loose Pigment Hack

Step 1: Pour Out Pigment


Pigments are basically bottles of hyper-concentrated color — what you see on the bottle is exactly how it will show up on your skin. They’re go-tos when you want to build color — a gentle swipe creates a wash of color, where layers bring on the intensity — and super versatile, as you can see here. Remember to double-check your products to ensure that the pigments you have are eye-safe. Once that bit is okay’ed, you’re ready to create your own colorful mascara in just two steps. Step 1: pour a little bit of the pigment onto a piece of aluminum foil or wax paper. I’m using MAC Cosmetics Pigment in Rock-It Yellow ($21).

Step 2: Add Pigment To Mascara Wand


Roll your mascara primer around in the pigment to lap up all that color. Once it’s fully covered, gently tap the brush on your hand to make sure any loose powder falls onto the sheet instead of onto your face.

Step 3: Apply Pigmented Primer


Apply your new colored mascara to your lashes like normal. To get the most coverage, start the wand at the base of your lashes and gently wiggle back and forth until you reach the ends of your eyelashes. You can do more coats of primer to set your makeup if you like, but be sure to rinse the wand completely by running it under lukewarm water first. You don’t want any of the colored pigment to get inside the tube of prep mascara.


As you can see, the options are pretty endless here (I had a lot of pigments on hand!). Yellow pigment is obviously a look on someone with darker hair like me, but on a blonde like Lisa, the MAC Cosmetics Pigment in Chartreuse ($21) looked more like an amped-up version of her lighter lashes. When we used MAC Cosmetics Pigment in Violet Frost ($21) on Lisa, the results were totally ethereal — and we imagine the results would be just as dreamy on darker-haired girls. We could picture Lisa wearing this look to a spring wedding with a messy down-‘do, or out on a dinner date where those lashes would shimmer in candlelight. On Alexis, MAC Cosmetics Pigment in Genuine Orange ($21) looked just plain rad. Pro tip: if you’re not sure about committing to an entire vial of a pigment, you can always ask for a sample. And hopefully these six examples will help you get a head start on the color(s) that are meant for you! #Obsessed

What are your favorite beauty hacks? Share in the comment section below!