When you think of Goodwill, chances are you think of Grandma sweaters, ’80s pantsuits and an impressive collection of the VHS tapes – basically a scene out of that iconic Macklemore video. But the thrift store to end all thrift stores is looking to change that perception with a new kind of Goodwill store. Introducing, Goodwill boutiques.


Goodwill Boutique is basically a retail space where all those gems you dig for in the normal store are curated in one place. The brand has already opened a whopping 60 boutique locations in some swanky neighborhoods across the US (some of which include Orange County, California and Lake Forest, Illinois) and has plans to open more in the near future.

At the space – which looks a lot like a Buffalo Exchange or Crossroads – you can expect to find pieces from designers like Prada, Burberry and Chanel. But if, like us, you shop at Goodwill for those super cheap prices, don’t think that the boutique finds are marked up high just because they now live at a separate location. The Los Angeles Times reported finding $350 Stuart Weitzman black pumps marked at $13 and 7 For All Mankind women’s jeans for $20.

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Following the model of a few of their for-profit competitors, Goodwill has simply taken some of the leg work out of the process. No longer do you have to sift through 20 sequined atrocities to finally find that sleek, J.Crew shift dress. Less time AND less cost? You know where you can find us this weekend.

Have you ever shopped at a Goodwill boutique? What did you think? Tell us all about it in the comments below.

(Photos via Goodwill and @ocgoodwill)