If you have an Instagram account 鈥 and we know you do 鈥 you can make a difference. Don鈥檛 believe it? Gramforacause was created by Denise Chan specifically with that goal in mind. And she鈥檚 created an interface that鈥檚 remarkably simple to use.


Just sign up, and tell them the causes you鈥檙e specifically interested in. Then, let them know if you鈥檇 like to volunteer or want a more professional arrangement. They鈥檒l get back to you with details on how you can help in your community. From there, your job is to do good and share the photos of you doing good on Instagram. The goal is to give more exposure to deserving charities. In your caption, Gramoforacause encourages you to share what鈥檚 touched your heart and what鈥檚 spoken to someone else鈥檚, creating a chain reaction of the best kind. The idea makes social media a bit less fluffy and more inspirational, maybe even giving the opportunity to meet others who share your same core beliefs.


Denise told us how her interactive charitable organization came to be: 鈥淕ramforacause first started as a hashtag on Instagram. It was meant to be one of those feature accounts where people would share their social good stories and we would repost them on our account. Very quickly, however, I found that many Instagrammers were very enthusiastic about the idea, and I saw the potential for something greater.鈥


鈥淚鈥檝e always wanted to open a business with a philanthropic angle to it 鈥 I just didn鈥檛 think it would be possible to tie it in with something I鈥檓 equally passionate about: photography. So, Gramforacause came to be. I set it up in one night, and it launched on Product Hunt the day after.鈥


As for what motivates Denise, she says it鈥檚 all about 鈥渢he community itself. The willingness of photographers with such large followings and client bases to give their time. Instagram has also shown me the power of an online community and how easy it is to connect and spread change. I鈥檝e also seen how one quote or one story that I鈥檝e posted has encouraged a fellow Instagrammer to continue on in a challenging time. When my father was in the hospital a little while back, I had an Instagrammer reach out to me through DM with some kind words and it made a world of difference. Imagine if this is done on a larger scale with nonprofits! This is the kind of spirit that motivates me to give back.鈥


With a clearly defined style and a mission to pay it forward, Gramforacause is certainly something to watch. And if you鈥檙e looking to be on the ground floor of something awesome, this is your chance. Just keep in mind it may take a few weeks to get matched up with your charity soulmate. For now, keep an eye out for their hashtag #igramfor, which just launched today with the help of @yellowhatproject.

Ready to get started? Here鈥檚 what you鈥檒l need to do to be an ambassador on this project:

1) Capture your story with a photo (this can be literal or metaphorical)

2) Share a little more about the photo in your caption and tag #igramfor

3) Tag @yellowhatproject and @gramforacause

How do you feel about being Insta-helpful? How likely are you to get involved with this cause?