When you think of Lululemon, we鈥檙e guessing visions of pricey yoga pants and slim cut tops probably come to mind. Cuddly sweaters and trendy scarves? Not so much. However, it looks like that might not be the case for long. The wildly successful activewear brand has now added a new label to its family. Introducing, Kit and Ace.


Kit and Ace is run by Lululemon鈥檚 founder, Chip Wilson鈥檚 wife Shannon and his son from a previous marriage, J.J. While the pieces aren鈥檛 exactly what you鈥檇 wear to a yoga class, the idea behind the brand is super similar to its parent company 鈥 a collection of versatile pieces made from quality fabrics. The fabric Kit and Ace has chosen as its main focus is called Qemir. Never heard of it? That鈥檚 because they just invented it.


Pronounced like 鈥渃ome here,鈥 the innovative material feels almost identical to cashmere, but doesn鈥檛 pill and doesn鈥檛 need require hand washing (because, c鈥檓on, who really has time for that?). Qemir isn鈥檛 simply goat hair, but rather a woven combination of cashmere and fabrics like elastic and viscose. In a typical Lululemon fashion, it is meant to act more like performance wear than a luxury garment.


That sort of practical thinking doesn鈥檛 apply only to the material but to the designs as a whole. These pieces are less 鈥渁thleisure鈥 and more fashionable, comfortable pieces you can wear all day long. The company tells Wired, 鈥淧eople are living these 鈥渇ull-contact lives,鈥 where you get up at 6:00 in the morning, work out, go to work, maybe you step outside for lunch, after work you have an event.鈥 These clothes are meant to help keep you looking great even when you haven鈥檛 had a chance to sit down since your bus ride to work.

What鈥檚 more impressive isn鈥檛 just the functional mindset of the brand, but the fact they have designed their pieces with practicality as a major priority, testing pieces to see how they felt under backpack straps and messenger bags, adding subtle ventilation in the armpits. They are even hoping to release water repellent garments in the near future.


Basically, these pieces are like wearing a cuddly cashmere sweater that performs like a workout top. And, folks, life really doesn鈥檛 get much better than that.

What鈥檚 your favorite piece from Kit and Ace? Any you鈥檙e dying to add to your cart? Share with us in the comments below.

(h/t Wired)