We already loved Lively lingerie for its totally inclusive sizing (bralette sizes go from D to DDD!), and now, they’re giving us even more of a reason to shop their styles. On the eve of Earth Day, the company is donating (count ‘em!) 20,000 bras to homeless women and girls in need.
In honor of its first year as a successful business, the brand, known for their extra-comfy “leisurée” bras, has teamed up with Support the Girls, a charity that collects and distributes new and used bras and sealed packages of tampons to homeless women.
In a press release about the initiative, Lively stated, “Bras and underwear are often an overlooked category that homeless women do not have access to and/or cannot afford and Lively — a brand built on the ethos of empowering women of all walks of life — hopes to restore some of the dignity these women have lost along the way and to empower them to get back on their feet.” Hear, hear!
While Lively has given its goods to the company before, contributing 1,500 bras back in February, this new offering will reportedly be the largest donation Support the Girls has ever received since its inception back in 2015.
“We are truly honored to partner with Support the Girls,” Lively’s founder and CEO, Michelle Cordeiro Grant, said back in March. “We created this brand to enable and empower women, and there’s no better way to speak to our brand ethos than by helping the women who need it most.”
Donated bras will go to shelters in New York, Connecticut, New Jersey, Virginia, and Washington DC.
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(h/t Bustle; photos via Davin Larsen/Safe Horizon/Support the Girls + Lively)