Here鈥檚 some awesome body positive and fashion inclusivity news that will make your Tuesday a little brighter. ModCloth is one of the most popular online clothing retailers (their app is actually one of the top eight most downloaded shopping apps for millennials) and has come to be synonymous with sweet vintage-inspired dresses, kitschy-yet-adorable knick-knacks and fun home goods. In a move towards greater inclusivity, ModCloth has decided to remove the 鈥淧lus鈥 section from their e-commerce site. That鈥檚 not to say that they鈥檝e no longer selling 鈥減lus-size鈥 clothing. In fact, according to their blog, they 鈥渁re more committed to it than ever!鈥 Rather, they鈥檙e changing the name to 鈥渆xtended sizes鈥 and including everything from XXS, petite, tall, 4X and more under the category.


You can still shop according to size, but now all the sizes will be grouped together in the left sidebar rather than having the extended size grouped under their own vertical. The change is an effort to define clothing by the clothing itself, rather than body type. Regarding this change, ModCloth鈥檚 founder Susan Gregg Koger says, 鈥淎t ModCloth, we certainly aren鈥檛 perfect, but by retiring 鈥楶lus鈥 from our site, we鈥檙e making a statement. And that statement will not only provide a better shopping experience for our community today, but hopefully will spark a change in the broader fashion industry in the future.鈥


In honor of their groundbreaking decision, the online retailer uploaded this pic onto their Instagram along with the caption: 鈥淪hopping should be about style, not size. That鈥檚 why we鈥檙e retiring the term 鈥榩lus size鈥 and revamping our product categories to be more inclusive and ensure that everyone finds the clothes they feel most confident in. Click the link in or profile to read more! #styleforall #modcloth鈥

We love this, ModCloth! Other online clothing retailers, take note please.

What do you think of ModCloth鈥檚 decision? Tell us in the comments below!

(Photos via @ModCloth)