Here’s some awesome body positive and fashion inclusivity news that will make your Tuesday a little brighter. ModCloth is one of the most popular online clothing retailers (their app is actually one of the top eight most downloaded shopping apps for millennials) and has come to be synonymous with sweet vintage-inspired dresses, kitschy-yet-adorable knick-knacks and fun home goods. In a move towards greater inclusivity, ModCloth has decided to remove the “Plus” section from their e-commerce site. That’s not to say that they’ve no longer selling “plus-size” clothing. In fact, according to their blog, they “are more committed to it than ever!” Rather, they’re changing the name to “extended sizes” and including everything from XXS, petite, tall, 4X and more under the category.
You can still shop according to size, but now all the sizes will be grouped together in the left sidebar rather than having the extended size grouped under their own vertical. The change is an effort to define clothing by the clothing itself, rather than body type. Regarding this change, ModCloth’s founder Susan Gregg Koger says, “At ModCloth, we certainly aren’t perfect, but by retiring ‘Plus’ from our site, we’re making a statement. And that statement will not only provide a better shopping experience for our community today, but hopefully will spark a change in the broader fashion industry in the future.”
In honor of their groundbreaking decision, the online retailer uploaded this pic onto their Instagram along with the caption: “Shopping should be about style, not size. That’s why we’re retiring the term ‘plus size’ and revamping our product categories to be more inclusive and ensure that everyone finds the clothes they feel most confident in. Click the link in or profile to read more! #styleforall #modcloth”
We love this, ModCloth! Other online clothing retailers, take note please.
What do you think of ModCloth’s decision? Tell us in the comments below!
(Photos via @ModCloth)