roar-athena-feat

Every woman,聽maybe even yourself, has experienced moments of uncertainty regarding her聽safety 鈥 perhaps it was one time waiting at a bus stop alone, walking home at night or finding herself聽separated from her聽friends during a night out. According to the UN, one in three women across the globe are victims of assault. That鈥檚 a terrifying statistic. There鈥檚 now a wearable tech that aims to reduce the number and prevent violence against women.

Athena

This piece of tech 鈥渏ewelry鈥 is named Athena, is聽no larger than聽鈥渢he size of a half dollar鈥 and it just might save your life someday. Athena has a button on its round face, which and depending on how you press it, triggers聽one of two modes. Holding the button down for three seconds catalyzes Alarm Mode, which will simultaneously sound a pulsating 85-decibel loud alarm, flash bright LED lights and send text messages to your pre-set loved ones to know you鈥檙e in danger. Pressing the buttons three times will turn on Silent Mode, which won鈥檛 sound the alarm, but will still notify your contacts you鈥檙e in harm鈥檚 way. The device also syncs up to a mobile app that will notify your contacts of your location. Athena was invented by ROAR, a tech company co-founded by CEO Yasmine Mustafa and CTO Anthony Gold. Currently, their Indigogo campaign has already raised $177,679 of its $40,000 goal.

athena-design

Naturally, since it is being called tech jewelry, Athena is stylishly sleek and comes in the three color: timeless black, antique silver and rose gold. You can聽wear it around you neck聽like a pendant or it can also easily snap onto your聽clothing or handbag using a magnetic clasp. It鈥檚 been carefully designed so that you don鈥檛 accidentally ever trigger the signals. The best part is that the聽device is only an ounce in weight.

athena-wearable

The creators of Athena aim to make technology like Athena obsolete someday. Yeah, that might sound like a pretty confusing statement right there, but the reason is because, as Yasmine says, 鈥淲e don鈥檛 want to just put a Band-Aid on the problem. We want to help get to the root cause of violence against women. 鈥淭hey want to start solving the problem of violence against women from the root. That鈥檚 why ROAR partners with non-profits that teach empathy and healthy relationship that have been 鈥減roven to decrease violence鈥 in a campaign called 鈥淩OAR for Good.鈥 For each device sold, a portion of the profits goes towards these organizations.

鈥淥ur goal is that devices like Athena will no longer be necessary, but until then, we聽will do everything we can to help make a difference,鈥 says Anthony. Yasmine adds, 鈥淥ur team is dedicated to creating a world where everyone can live their lives boldly and without fear.鈥 That goal is certainly the one we should all strive for.

Be safe out there, guys.

Check out their product聽video below.

Will you be supporting the campaign? Tell us in the comments below!