Tory Burch’s New Athleisure Line Is a Preppy Girl’s Dream Come True
Watch out, Lululemon. There’s a new sporty gal in town, and her name is Tory Burch. Yes, that Tory Burch. Today marks the launch of her brand new activewear line, fittingly titled Tory Sport, which we got to see up close IRL. All we have to say is: Your inner preppy girl is gonna love this.
It all went down at the pop-up shop on Elizabeth Street in Manhattan, where you’re immediately whisked away to a world where the score of your afternoon tennis game is your main concern. A crisp white, blue and shell pink color scheme gave the space a retro sports club feel, complete with wicker furniture, sports-themed issues of Vogue (for purusing during your shopping time-outs), and pop-art-y illustrations of sporty girls by Kelly Marie Beeman. Racks were filled with the mostly black and white goods that gave off major ’70s athletic vibes (think Richie Tenenbaum) but in a really elegant way. Favorites include little white tennis dresses, cute court shorts, navy blue pullovers with varsity-style stripes and seriously some of the best-looking “gym” bags you’ve ever seen. Made out of neoprene, these bags could hold three volleyballs, your sneakers, a change of clothes and anything else one would need for those days when you don’t get to make a pit stop back home.
To make things even more special, the pop-up shop houses a special customizing station where you could add vinyl letters to certain styles for that full-on jersey look or to flash your
team’s squad’s name.
Clearly, these aren’t your average gym-to-wherever clothes. These are elevated versions of your staple tennis, running, studio and swim wear, not to mention the special work-ready line called Coming & Going, made especially for cozy #Girlbosses everywhere. Tory revealed that function — in both design and ease of wear — was the main influence behind the line. “I think it’s a real shift in the way women are dressing. People are busy and more active and just more healthy. So it’s just taking what I’m wearing and making it super comfortable and something you can wear after yoga to lunch or to the airport.”
As for Ms. Burch’s favorite activities? “I love tennis and running and a little golf, but not too much,” she said with a laugh. “I like spinning too, SoulCycle for sure.” But as for tonight, her main activity will be sleeping. She deserves it — one athleisure launch and one NYFW show later and we’d be pick our bed over our bike like that.
Prices range from $55 for technical tops to $550 for durable outerwear. The activewear collection will be available exclusively at torysport.com and at the pop-up shop with a Flatiron-district store to follow in 2016.
Which of your athleisure pieces get the most wear outside the gym? Tell us in the comments below.
(Photo via @toryburch)