The New Fashion Brand That’s Reinventing the Bridesmaid Dress Market
Categories: Weddings

The New Fashion Brand That’s Reinventing the Bridesmaid Dress Market

There’s no question that a bride’s wedding should be all about her (oh… and her fiancé), but there’s someone else who also deserves a little bit of love on the big day — we’re talking bridesmaids. In the frantic search for the bride to find the perfect white dresses for every wedding event, the bridesmaid dresses can sometimes fall by the wayside. While we’re now starting to see more bridesmaid dress brands, options still tend to be limited both in style and price point. BFFs and frequent bridesmaids Merrill Moskal and Simona Popvassilev understand just how real that struggle can be, and have joined forces to create Name of Love, a new fashion brand that wants to re-imagine and reinvent the bridesmaid dress experience.

After recognizing that the entire bridesmaid dress process from design to delivery ­was outdated, Merrill and Simona created Name of Love to give the industry a much-needed facelift so that bridesmaids can be their best, most beautiful selves. Name of Love’s collection features 14 gorgeous styles that come in eight different colors, so every bridesmaid can find a hue that flatters her skin tone. The designs are simple — no unflattering frills or embellishments here — and colors range from pastels to classics like navy blue and black. The end result is a classy, elegant dress that your ladies in waiting will thank you for and will also be able to use well after the wedding.

Merrill and Simona found that most bridesmaid dresses fell into either the low-end category that sometimes translated to less-than-amazing quality or the higher end of the spectrum which, frankly, not everyone can afford. In order to fill that gap, Name of Love dresses all hit a sweet spot in the middle, with prices ranging from $198 to $248.

In addition to the beautiful designs and reasonable prices, Name of Love is changing the bridal game by creating a space where the bride and her bridal party can collaborate on the vision. The bride creates a “showroom” (think of this as a virtual dressing room) where she can save her favorites and then invite friends to join and shop from her personal choices. And if you’re anything like us and don’t want to wait to be part of a bridal party to get your hands on one of these amazing dresses, you can go ahead and buy them for yourself — no showroom required.

Future brides, take note — Name of Love dresses will definitely leave you with the chicest bridal party in town.

Check out our Pinterest page for more beautiful bridal inspo!

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(Photos via Name of Love)