We came, we saw, we created. Last week, Brit + Co hosted our first New York event, an interactive pop-up experience, in the heart of Soho. Over 10,000 attendees came by over the course of five days to celebrate all forms of creativity. We chatted with inspiring speakers like Rebecca Minkoff, Misty Copeland, and Allison Williams; selfied (and shoe-fied) our way through a number of colorful spaces; hung out with puppies, and celebrated all things GOOD. Check out all our favorite moments of the event.
Hey, New York — what's good?
Welcome to #CreateGood!
A colorful space for everyone.
The Lyft arcade had skeeball, pop-a-shot, Pac-Man, and prizes.
Players could rack up points to donate to eight different charities.
Disney/Pixar had an interactive guitar wall to celebrate their upcoming release, Coco.
It's never too early to learn a few musical skills.
The Bumble Bar provided makeup refreshes throughout the day.
The #CreateGood stage, ready for the night.
speakers included actress Allison Williams
, who talked about leaving Girls
and her involvement with non-profit Horizons National.
Founder and CEO of LearnVest
Alexa von Tobel gave us all a schooling on how to be a money boss.
Daphne Oz and Katie Lee did a Halloween candy blind taste test challenge.
Singer Christina Bianco sang tunes and impersonated everyone from Barbra Streisand to Christina Aguilera.
One of our younger fans at #CreateGood.
Sorel gave guests a chance to write what they live for on our post-it wall.
Shoes took center stage at Sorel's 24 designed shoe-fie squares.
Neon signs with positive messages were all over the space.
featured inspiring speakers in business, including Randi Zuckerberg, who broke out into song on stage.
Thirteen-year-old CEO Mikaila Ulmer
shared her best business tips.
Sarah Michelle Gellar
talked about her previous roles, her family, and her baked goods company Foodstirs.
We heard from media giants. Meredith Levien of The New York Times and Jessica Lessin of The Information.
There was a Shark Tank style competition with entrepreneurs pitching to three female VCs.
CEOs Radha Agrawal (Daybreaker) and Steph Corey (Away) chatted about startup life.
Guest sampled treats from Sarah Michelle Gellar's company, Foodstirs.
Don Julio provided tequila cocktails throughout the event.
Kia's The Sky's the Limit Lounge provided an area for guests to dream big.
No dream is too big to achieve.
Rachel Shechtman, founder of STORY, shared about content and retail.
Illy provided everyone with a caffeine fix.
featured icons in beauty and fashion, including Clinique Global Brand President, Jane Lauder, who talked about the importance of taking a day off.
Entrepreneurs of cult-favorite brands, Sarah Gibson Tuttle (founder of Olive & June), Sarah Lee and Christine Chang (co-founders of Glow Recipe), and April Gargiulo (founder of Vintner’s Daughter) talked about trends.
Designer Rebecca Minkoff and TV Host Stacy London talked about the success behind Minkoff's brand.
Fashion bloggers Gabi Gregg, Jade Sheldon, and Blake von D, sat down with Brit + Co Senior Fashion and Beauty Editor Zoey Washington to talk about breaking rules.
We hosted a Girl's Night In with make-overs, snacks, and movies.
The perfect blend of going out and staying in.
Craftsy provided wool at their DIY station.
Guest made fun pom-pom earrings.
Our five interactive rooms were a delight for each sense.
This room had textured walls for all the feels.
Smell ya later.
Because everyone needs a little reminder to treat yo' self.
305 Fitness got people dancing.
Disney/Pixar hosted a brunch on Saturday morning inspired by their upcoming animated flick, Coco.
The brunch had a delicious spread and also featured a live performance from guitarist Alaska Day.
Music is at the core of Coco.
was focused on art. We talked to Melissa Ben-Ishay of Baked by Melissa, who revealed that she discovered her passion for baking after being fired from another job.
Instagram creators Sam Ushiro (@aww.sam
), Eunice Moyle (@helloluckycards
), and Amy Tan (@amytangerine
) explained to Brit + Co Chief Creative Officer Anjelika Temple that the best thing to get out of a creative rut is to do something else for a little while.
Pixar's Director of Photography and Lighting, Danielle Feinberg, and Brit + Co Editorial Director, Annette Cardwell, discussed confidence and knowledge.
Darcy Miller, the founder of Darcy Miller Designs and editor-at-large for Martha Stewart Weddings, talked about great event planning.
Shantell Martin gave a live-drawing presentation.
Shantell Martin's finished masterpiece.
Mixbook Nook- B+C designed post cards to send to your besties.
Guest wrote and sent pre-paid postcards straight from the event.
Amy Tangerine and Mixbook held a workshop on custom stationery.
Tattly (temporarily) inked up attendees.
At the Tuft & Needle Wake Up Better Bar, guests could sample elixirs, charge their phones, and relax on T&N chairs.
Melissa Maker taught a workshop on small ways to live a better and cleaner life.
Barkbox and Pupstarz hosted a Puppies + Pancakes event.
305 Fitness led a calming yoga class.
Motivational speaker Sonja Rasula kicked off a dance party.
featured ballerina Misty Copeland sharing what it took to make history as the first Black principal dancer at the American Ballet Theatre.
Singer-songwriter Jewel stopped by to talk about life and music.
Jewel closed out the night with a live performance.
Did you attend #CreateGood? Share your fave moments with us @BritandCo!
(Photos via Brittany Griffin)